Inspired by my conversation in another thread in the forum today alongside a practice inside my own agency I am setting forth this copywriting challenge to any daring soul. If Gary Halbert's challenge involved reading a bunch of stuff and copying more stuff by hand, mine is more realistic. You will actually need to get results. Real results, while putting your money where your mouth is.
Here's what you get if you participate:
• This is a very tough challenge. If you successfully win, it's almost guaranteed that you can get ANYONE to hire you as a copywriter. So this will be both a way for you to prove your skills, challenge yourself, inspire others, AND get some serious mojo and publicity out of it.
• You are free to use the fact that you won and point prospects to this thread. This will get more traffic to the forum, and will be a great portfolio item for you. A win for everyone.
• Think about it. What better proof to a client than that you managed to duke it out by selling some darn hard shit with words only by risking your OWN money?
• You get to learn from the very best, or you get to teach others how it's done.
There will be no financial compensation if you're the winner from me or any of the other participants.
Here's what the challenge consists in:
The Challenge Starter selects a product or service that has an affiliate program. Participants will then proceed to do what it takes to join the affiliate program. Each one must then attempt to sell the product profitably using (and risking) their own money, earning the affiliate commission. At the end of the 30 days, every participant must post their results. The one who has made the biggest PROFIT wins, and he must post actual video proof of his numbers, as well as walk everyone else through his funnel and method. It's very important that you share your funnel and explain how you achieved your outstanding result. If that is all checked, you are declared the almighty winner by the Challenge Starter. Of course, the moment you reveal your strategy, it will become inefficient since everyone will start doing it. But that doesn't matter. This is just a challenge. The winner then becomes the next Challenge Starter, to select the next product and repeat the process. Clear?
Okay, here's a bunch of more detailed rules:
Detailed Rules:
• Challenge Starter MUST select a product or service that is HARD TO SELL. This must be a challenge. You can't select a Blue Yeti Microphone, or some other product that is significantly easier to sell. You need to pick hard stuff. Generally, expensive tech or SaaS products are hard, as well as info products. The Challenge Starter CAN pick one of his own products, but this must be justified - it must be a challenge. You can't just pick your own product merely to grow your sales.
• Participants MUST announce their participation in the first 10 days of the challenge by posting in this thread.
• The Challenge Starter is NOT allowed to participate in his own challenge.
• As a source of traffic, you ARE ONLY allowed to use Facebook/Instagram ADS - not posts, not joining groups - just ads.
• You ARE allowed to use any software such as heatmaps, tracking software, chatbots, landing page builders, funnel builders or other conversion increasing devices.
• You ARE allowed to use a video of yourself or anything else that you want as part of your funnel.
• You are NOT allowed to re-target.
• You are NOT allowed to collect or use email marketing.
• You are NOT allowed to use a content marketing approach that requires more than one visit from the user to make a sale.
• You MUST use JUST direct response techniques, the goal is to show that you can convert people in just ONE interaction. If you use more than one interaction, you will be instantly disqualified, and will not be considered the winner even if you have the highest profit.
• You are NOT allowed to use your affiliate link to purchase the product yourself, ask your friends to purchase it, or your family, or existing/past clients or anyone you know. It must be strangers.
• You are entirely responsible for the money you decide to spend in buying traffic or setting up your method or doing any of the other tasks required for participation. By participating in the challenge, you obviously must understand the risks involved, and that if you're not successful you will lose money. Your participation is voluntary, and you are 100% responsible for the actions and decisions you take, or the amount of money you choose to risk by participating. You can risk just $10, or $1000 - it's your choice.
• On day 20, every participant must post their current profit - no image or screenshot, just a statement. You are allowed to lie at this time, posting a lower or higher amount than you have actually made. You do this either to discourage others (by posting very high numbers), or hide your real strength (by posting low numbers).
• Contest ends on day 30, at which point everyone must post their REAL numbers, and the winner will also be asked to post a video showing the real numbers and walking the rest through his funnel/techniques.
• If on day 30 NOBODY has made a profit, then the Challenge Starter remains the same, and he or she must choose a different product for the next round.
So quite straightforward. You must use Facebook/Insta advertising to send traffic to a landing page, advertorial, funnel or some similar direct response inducing technique, and convince people to buy in ONE interaction. Do this for a profit. End up with the biggest profit and you're the winner.
For the first time the challenge runs, I will be the Challenge Starter.
FIRST ROUND (to be updated as we progress)
Challenge Starter: Black_dragon43
Product: WP Engine hosting package (just the hosting, NOT the StudioPress themes. So this: Managed WordPress Hosting plans from WP Engine®)
Participants: Andreas Thiel,
Winner:
Start Date: 1st May 2020
End Date: 30th May 2020
Registrations are open. Please post here if you want to participate, explaining your intention. Feel free to also nominate others and encourage them to join.
Do you dare show us how you print cash?
Here's what you get if you participate:
• This is a very tough challenge. If you successfully win, it's almost guaranteed that you can get ANYONE to hire you as a copywriter. So this will be both a way for you to prove your skills, challenge yourself, inspire others, AND get some serious mojo and publicity out of it.
• You are free to use the fact that you won and point prospects to this thread. This will get more traffic to the forum, and will be a great portfolio item for you. A win for everyone.
• Think about it. What better proof to a client than that you managed to duke it out by selling some darn hard shit with words only by risking your OWN money?
• You get to learn from the very best, or you get to teach others how it's done.
There will be no financial compensation if you're the winner from me or any of the other participants.
Here's what the challenge consists in:
The Challenge Starter selects a product or service that has an affiliate program. Participants will then proceed to do what it takes to join the affiliate program. Each one must then attempt to sell the product profitably using (and risking) their own money, earning the affiliate commission. At the end of the 30 days, every participant must post their results. The one who has made the biggest PROFIT wins, and he must post actual video proof of his numbers, as well as walk everyone else through his funnel and method. It's very important that you share your funnel and explain how you achieved your outstanding result. If that is all checked, you are declared the almighty winner by the Challenge Starter. Of course, the moment you reveal your strategy, it will become inefficient since everyone will start doing it. But that doesn't matter. This is just a challenge. The winner then becomes the next Challenge Starter, to select the next product and repeat the process. Clear?
Okay, here's a bunch of more detailed rules:
Detailed Rules:
• Challenge Starter MUST select a product or service that is HARD TO SELL. This must be a challenge. You can't select a Blue Yeti Microphone, or some other product that is significantly easier to sell. You need to pick hard stuff. Generally, expensive tech or SaaS products are hard, as well as info products. The Challenge Starter CAN pick one of his own products, but this must be justified - it must be a challenge. You can't just pick your own product merely to grow your sales.
• Participants MUST announce their participation in the first 10 days of the challenge by posting in this thread.
• The Challenge Starter is NOT allowed to participate in his own challenge.
• As a source of traffic, you ARE ONLY allowed to use Facebook/Instagram ADS - not posts, not joining groups - just ads.
• You ARE allowed to use any software such as heatmaps, tracking software, chatbots, landing page builders, funnel builders or other conversion increasing devices.
• You ARE allowed to use a video of yourself or anything else that you want as part of your funnel.
• You are NOT allowed to re-target.
• You are NOT allowed to collect or use email marketing.
• You are NOT allowed to use a content marketing approach that requires more than one visit from the user to make a sale.
• You MUST use JUST direct response techniques, the goal is to show that you can convert people in just ONE interaction. If you use more than one interaction, you will be instantly disqualified, and will not be considered the winner even if you have the highest profit.
• You are NOT allowed to use your affiliate link to purchase the product yourself, ask your friends to purchase it, or your family, or existing/past clients or anyone you know. It must be strangers.
• You are entirely responsible for the money you decide to spend in buying traffic or setting up your method or doing any of the other tasks required for participation. By participating in the challenge, you obviously must understand the risks involved, and that if you're not successful you will lose money. Your participation is voluntary, and you are 100% responsible for the actions and decisions you take, or the amount of money you choose to risk by participating. You can risk just $10, or $1000 - it's your choice.
• On day 20, every participant must post their current profit - no image or screenshot, just a statement. You are allowed to lie at this time, posting a lower or higher amount than you have actually made. You do this either to discourage others (by posting very high numbers), or hide your real strength (by posting low numbers).
• Contest ends on day 30, at which point everyone must post their REAL numbers, and the winner will also be asked to post a video showing the real numbers and walking the rest through his funnel/techniques.
• If on day 30 NOBODY has made a profit, then the Challenge Starter remains the same, and he or she must choose a different product for the next round.
So quite straightforward. You must use Facebook/Insta advertising to send traffic to a landing page, advertorial, funnel or some similar direct response inducing technique, and convince people to buy in ONE interaction. Do this for a profit. End up with the biggest profit and you're the winner.
For the first time the challenge runs, I will be the Challenge Starter.
FIRST ROUND (to be updated as we progress)
Challenge Starter: Black_dragon43
Product: WP Engine hosting package (just the hosting, NOT the StudioPress themes. So this: Managed WordPress Hosting plans from WP Engine®)
Participants: Andreas Thiel,
Winner:
Start Date: 1st May 2020
End Date: 30th May 2020
Registrations are open. Please post here if you want to participate, explaining your intention. Feel free to also nominate others and encourage them to join.
Do you dare show us how you print cash?
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