New here. Any advice on startups???

[Aflat9]

Hey!

I thought I would reach out to gain some advice really. I've been tasked to help a purely online business in the HYPER competitive market of mortgages.

Trying to compete with the big wigs is nigh on impossible organically, their domain authority is way to high and this is a new business with very limited resources or money!

The task is to make people get a quote (kind of). I was thinking of using the quotation platform and turning it into a widget to try and use on other people's sites to get referral traffic. (The quotation platform is the yellow box on Find the Best Mortgage Advisors | My Big Move )

Has anyone else had any experience of this? Is it worth doing? Or is there any other way other than trying to spend years outranking the big banks?

Thanks

 

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[PeteA]

Hey!

I thought I would reach out to gain some advice really. I've been tasked to help a purely online business in the HYPER competitive market of mortgages.

Trying to compete with the big wigs is nigh on impossible organically, their domain authority is way to high and this is a new business with very limited resources or money!

The task is to make people get a quote (kind of). I was thinking of using the quotation platform and turning it into a widget to try and use on other people's sites to get referral traffic. (The quotation platform is the yellow box on Find the Best Mortgage Advisors | My Big Move )

Has anyone else had any experience of this? Is it worth doing? Or is there any other way other than trying to spend years outranking the big banks?

Thanks

My personal advice and you have already gotten halfway through it, is research the need for your service. In the mortgage world, although challenging to create something new, your idea definitely needs to be able to solve a problem. Other things to consider as a start up is who is your market? make sure you are able to answer many questions before you dive head first into something that may render no income.... Other things to look consider in your venture are the legal aspects as far as licensing and such from your state and local government. Mortgage processes are heavily regulated and you want to make sure you are well within the law to do what you want to do. Also, talking to someone you may know close that is in the mortgage industry may be able to guide you and make sure that there is a need for what you want to do. Although, you may think there is a need, the question still remains by and large, is there REALLY a need? Don't know if that answers your question, but good luck.

In the other part of getting traffic organically, you should really invest time into SMM (social media marketing) you don't have to spend money, but you definitely have to spend some time creating content and getting on all the major social media sites. Make sure your site is content rich and check your tags and make sure you do a keyword search to know the best keywords to use. Another options, which will take a lot of your time, NETWORKING!!!! It gets a little more complicated from here with the online stuff, but if you have any other specific questions, I am happy to help.