First off, a big thanks to MJ for allowing me access to post this project. I think it will be extremely beneficial for myself, and the community. I plan to reveal as much about our progress as I can along the way.
:::WARNING::: THIS POST IS LOOOOONG and MULTI-PART. Thanks in advance if you decide to stick with it and contribute your thoughts!
-------------Introduction------------------
Ok, here we go... I have partnered with the owner of ForkLifts.com/net/org (we'll call him ForkLift Ned, which is close), and have been given the opportunity to develop the domain from the ground up. ForkLift Ned and I met by chance, and have since become very good friends. I wanted to share this opportunity with the vets here at TFTM, the e-biz crowd in particular, and get as much feedback as possible.
The largest and most immediate obstacle right now is pinning down a precise business and revenue model, that both Ned and I are comfortable with. We are also planning to develop this project on a shoestring at first. Either doing code/SEO/marketing by myself, and/or having my network of skilled friends help out in spots.
But before we get into that, let's look at the industry from Google's point of view... monthly search volume:
-------------Stats for "Forklift" via Google--------------
Top 10 Countries | Search Volume Index (a normalized popularity scale out of 100)
1. Australia | 100
2. South Africa | 62
3. New Zealand | 58
4. Ireland | 45
5. Canada | 42
6. United States | 41
7. Singapore | 35
8. Indonesia | 35
9. United Kingdom | 34
10. UAE | 32
--------------------------------------
Keyword | Monthly Searches
forklift | 35,000
forklift training | 6,600
forklift licence | 3,500
forklift jobs | 2,800
used forklift | 2,300
forklift license | 2,300
forklift safety | 1,800
forklift parts | 1,800
forklift certification | 1,800
clark forklift | 1,500
The other 790 keyword combinations range between 1 - 1200 searches each, and mostly contain the word "forklift" along with a manufacturer or part name.
------------------------------------------
This data is the 12 month average, however, it holds pretty steady when looking at the past 5 years. After viewing this data I was a bit shocked. I didn't think Australia would hold the crown for the volume in this industry, and to see the US at 6th behind Canada and Ireland is similarly odd.
Another point to note, searches for JOBS, TRAINING, LICENSING, ETC, are a big part of the volume. And according to Google Insights, are on the rise by 50-100% or more over the past 12 months.
Fastlane Lesson maybe? Don't ever ASSUME things about your niche/industry... Spend the time to research the facts and details. Many times, opportunities you never knew existed will present themselves.
Continued on the next post....
:::WARNING::: THIS POST IS LOOOOONG and MULTI-PART. Thanks in advance if you decide to stick with it and contribute your thoughts!
-------------Introduction------------------
Ok, here we go... I have partnered with the owner of ForkLifts.com/net/org (we'll call him ForkLift Ned, which is close), and have been given the opportunity to develop the domain from the ground up. ForkLift Ned and I met by chance, and have since become very good friends. I wanted to share this opportunity with the vets here at TFTM, the e-biz crowd in particular, and get as much feedback as possible.
The largest and most immediate obstacle right now is pinning down a precise business and revenue model, that both Ned and I are comfortable with. We are also planning to develop this project on a shoestring at first. Either doing code/SEO/marketing by myself, and/or having my network of skilled friends help out in spots.
But before we get into that, let's look at the industry from Google's point of view... monthly search volume:
-------------Stats for "Forklift" via Google--------------
Top 10 Countries | Search Volume Index (a normalized popularity scale out of 100)
1. Australia | 100
2. South Africa | 62
3. New Zealand | 58
4. Ireland | 45
5. Canada | 42
6. United States | 41
7. Singapore | 35
8. Indonesia | 35
9. United Kingdom | 34
10. UAE | 32
--------------------------------------
Keyword | Monthly Searches
forklift | 35,000
forklift training | 6,600
forklift licence | 3,500
forklift jobs | 2,800
used forklift | 2,300
forklift license | 2,300
forklift safety | 1,800
forklift parts | 1,800
forklift certification | 1,800
clark forklift | 1,500
The other 790 keyword combinations range between 1 - 1200 searches each, and mostly contain the word "forklift" along with a manufacturer or part name.
------------------------------------------
This data is the 12 month average, however, it holds pretty steady when looking at the past 5 years. After viewing this data I was a bit shocked. I didn't think Australia would hold the crown for the volume in this industry, and to see the US at 6th behind Canada and Ireland is similarly odd.
Another point to note, searches for JOBS, TRAINING, LICENSING, ETC, are a big part of the volume. And according to Google Insights, are on the rise by 50-100% or more over the past 12 months.
Fastlane Lesson maybe? Don't ever ASSUME things about your niche/industry... Spend the time to research the facts and details. Many times, opportunities you never knew existed will present themselves.
Continued on the next post....
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