There's already quite a few things that I've done with FEND. So here's a quick list:
1. Launched a Kickstarter campaign. I am so freakin' stoked about this, it being my first time getting something approved and hope to raise some much needed money. Unlike my other startups; this isn't just internet based. It's an actual product line. So even with being a web designer; I can't launch something with almost zero dollars as I have done before with sweat equity. If you want to give an aspiring fastlaner a step closer to success; any contribution will help! Go here: FEND Kickstarter. Be sure to leave a comment on the project!
2. I created the e-commerce store using Magento shopping cart. There's not much there as I haven't added any products or anything yet. I also created the Facebook and Twitter accounts. Another key component was a blog attached to it. Feel free to explore FENDStreetwear.com; scroll to the bottom links and you can checkout the About Us and other pages. All in all; it took me about 3 weeks of spending time after work to get this website and etc. up.
3. I launched HotDropHipHop.com. I made this site entirely from scratch using Ruby on Rails in about a month's time after work. (something I self-taught myself, you can read my personal blog post here). I will be updating this site daily with video content (mainly in the hip hop genre and general viral and funny stuff). This site was created to be the main driver to promote FEND in a massive way. If anyone if familiar with WorldStarHipHop; HotDrop was built in hopes to one day becoming as big as it. Feel free to ask any questions about this site and it's development, etc. I did implement a very basic CMS type thing for me as an admin to add videos, thumbnails, etc. fairly quickly. Good care was spent on the on-page SEO structuring for this site and will have many more features such as user accounts, etc.
4. Created the first hat prototypes. Learned a lot about creating hats. It takes a lot more money and time/focus than initially thought. But it's very satisfying when you can wear your own finished product. Oh man, what a feeling. I've gotten some really good feedback from peers and looks from people out in public.