If you have read MJs book, then the only thing I would have to say is - what are you waiting for. If SEO is not what you want to do then DON'T do it. You are not going to enjoy what you are doing and is just going to get worse. If you are going to make the change then make your decision and do it - whatever you decide. Next, I would skip all the programming learning and learn a platform like Wordpress or Joomla - as much as you can, as fast as you can. Then get you website/business up and going. Both of these platforms are free with plenty of documentation on the internet you can reference for free. Once you have all that done - take all the SEO knowledge you have and make it work for YOU!