Thread: The BEST kept secret about marketing, GUARANTEED!

This entire post was an upsell. Pretty smart; the only problems are (1) upsells are bad ideas on forums since it's a community and not a sales page and (2) he has nothing to sell me! This guy is indeed a troll, but you can learn something from him.

Key takeaways:

1) Make it seems exclusive. If it's a SECRET people will want to hear about it. The word "SECRET" is one of the most powerful yet flimsy words in the English lexicon.

2) Back the "SECRET" up with statistics. 52% of people buy lottery tickets as their prime financial strategy. X% of people are overweight but Y% of people are not exercising the right way.

3) Promise something. "GUARANTEED" is also one of those strong yet flimsy words because it doesn't mean anything yet it promises something you probably would have expected anyway.

4) Again, key words. Look at all those capitalized words. How many times have you seen those words on sales pages and on television commercials? Probably a million times. Yet they retain their power.

5) Drive the point home. "Let me repeat" and things of that nature. There's a point to be made about people: they do stupid things and rely on hope. That's why 52% of them buy lottery tickets. Do YOU want to be one of those people? No way, cuz you're not stupid! Let me show you how you, a smart guy/gal/honey badger, can save yourself thousands and make millions!

6) Make em feel smart. Your audience is obviously not the 52% who buy lottery tickets. Your audience is the 48% who do not and who are seeking the "secret" to wealth. "You will look for a golden nugget and you will find it" implies that it is hidden yet the audience is smart enough to find it on their own. (This may be the mistake he's alluding to when referring to marketers: they assume, although correctly, that people are generally stupid but they let that assumption show).

7) Cater to the "smart people's" weaknesses. I already explained this.

I didn't really know this stuff before this post but now I understand it better. Thank you Mr. Troll for at least teaching ME something.

The marketing lesson aside, maybe it was a language barrier because this guy said he was originally from Brazil or something, but this post makes absolutely no sense.....

Originally Posted by saulxaz

Anyways, I focused in 1 client and used techniques that I learned on how to run a business and presented yesterday. I offered a FREE, guaranteed consultation with a big promise and a bonus. After the employee meeting, I discovered the business was loosing 3 million dollars a year and declining fast, this just happen in just a few minutes. Showed proof to everyone. Owner offered my to take the CEO position no question asked and I declined and "lost" 100k yesterday. WHY? Because I can do this consulting in a few minutes, not be tied up to a huge salary, and make seminars for business owners to get paid collectively millions in a few days, playing my cards right. Since I can prove to most of the business that they do not have a real strategic marketing formula to run the business.

I am morphed: consultant, to CEO to EXPERT in minutes. and I will get annuities, payments, referrals and more from this one source. I can choose to work with the real winners using strategic leverage, meaning with the testimony of the most influential in his market in the area. The business has been feature in MAn vs food" by the way. Now they will have to proved to me they are willing to learn....Here is my first real fast lane step. I hope it helps. Work with winners only and you will achieve the fast lane quicker...here is humble advice!

Moral of the story all I need is 10 people, get paid 10% of the profit losses ad make them good margins and when I deliver all I will ak 10% I already have 1 client that is a believer in me for life and when the process is done which i twill take to implement less than 30 days. I will make, just asking 10% (making 300k) to start plus the owner will make 3 million to start not to shavy....now I can develop focus in developing a system and let run baby...

1) Nobody would offer a CEO position to someone they just met, I call B.S.

2) Make millions in a few days doing what exactly? you still haven't explained it, fixing a companies marketing flaws???

3) You can't become an expert at anything in minutes, you might be able to convince yourself you can, but you can't

4) How do you know you will make them good margins, you haven't tested your strategy and every company is unique, you can't sell baby diapers saying "Let me tell you the FACTS before I tell you the best kept secret to babies diapers GUARANTEED, 52% of babies are not satisfied with their current diaper brand, switch now!"

What happens when you run an ad campaign for a company and LOSE them hundreds if not millions of dollars, you just walk away and forget about it, your going to have some pist off business owners who won't want to see you walk away scott free.

5) "One client is a believer in me for life", so your a business and a cult, I mean come on, hes not going to believe in you the second you don't show him success, you can't afford to lose, ever, and guess what, that's not possible to WIN EVERY TIME

This guy is all talk, no game, and he isn't thinking about what he is doing before he does it, he is not a marketing genius, he knows some marketing advice that hundreds of thousands if not millions of companies are already doing, I mean, there is nothing unique here, turn on the t.v. and you will see the same pitch, "The best kept secret that will give you six pack abs guaranteed!", its used EVERYWHERE, its nothing unique that will catapult Saul to the top. Well, let him enjoy his happy dreams of floating on a cloud and being surrounded by wealth because at least this way, dreams are all its ever going to be. I have no respect for this guy and he only has been on here for a week or so.......

Saul, please log on, answer my questions without throwing smoke in the air, and prove me wrong

... anybody want to explain dilettantes to us uneducated folk?

... and then can someone explain what the best kept secret about marketing guaranteed is?

AOL is the best at this IMO. I go on AOL to listen to the radio and get sucked into an article because they make the headlines so compelling, please just go and look at how they do it. I have learned from their technique and think one could copy just what they do and suck people in.

Originally Posted by PatrickP

Sell lottery tickets?


And a followup question. How many millions have you made using this system/marketing idea Saul?

I missed Saul's answer to my question.

Did anyone else see his answer?

Originally Posted by PatrickP

I missed Saul's answer to my question.

Did anyone else see his answer?

Something tells me you won't be getting an answer to that question, lol...

Originally Posted by saulxaz

this is a microcosm of the world. I made my point and gave an immense clue but you want it in a silver platter. My point was to give a shortcut to success it (it will be neglected) Furthermore, I was able to engineer the real disposition of the pretenders who uncovered themselves with stupid statements and how they believe things should be, entitled to. saying, here is my opinion, this is what you should do, blah, blah.I will not revisit this page again. I see it crystal clear the intention of people in seconds and not years, while a clown like cants(who has never thanked anyone) reflects failure, I will guarantee you that he will be trolling this forum for years with the same attitude. This goes to all those who posted before this post who didn't defend (the principal not me) which is success. Intelligent question who have been: How did you accomplish it, can you give more details? etc, etc,etc. I can just imagine having this kind of conversation with my teams and the c-levels, that is just beyond me, a life of stupidity.

So long boys, you can keep on ranting, and see how much money that makes you, while you try to find the "idea."

How old are you?

The bs meter is strong with this group...