Thread: Limos And Fastlane Business Strategy

If you really look at MJ's limo site, from what i have heard (mixergy interview) it wasn't exactly fastlane to begin with. Because didn't he rely heavily on google adwords to get traffic to his site? I remember him saying he was spending huge amounts on adwords. "MJ: So, yeah, we were doing, I think, $20,000 in Google ads a month. Spending $20,000, $30,000 a month, so it was a lot of miles"

If so, isn't that breaking commandment of control?

What if google has slapped his site, and banned him from their program, where would the site be today?

Slapped = Quality Score 1-4
Banned = Look at adwords history, they have banned thousands of accounts for no reason at all. Its certainty possible. I've heard cases where people spending $100,000 per year on adwords, have been banned. They don't give a shit about small players ($100,000k below), in fact its not even worth their time because most of their revenues are from the big boys.

Moot point. He built it, nailed it, scaled it, and sold it. He's not advocating anybody copy that aspect of the model. The mechanics of the site don't matter at this point. The world has changed in several full rotations since the day he sold the company through now, and will change again 10x in the next year. He wasn't giving you a replicable model in how to build and sell a web site. If you are trying to copy his strategy for how he built the site --- you're wasting your time. The economic model has changed, and changed again, and changed again since then.

When Best Buy was a young company, they pioneered a change in retail strategy. They called it Concept II. While their competitors were copying Concept II, Best Buy was secretly deploying Concept III. Their competitors emulated their old strategy, just as Best Buy was moving to their NEW strategy. They put dozens of regional competitors out of business as their competitors spent time copying their obsolete, last generation business model.

The wisdom in the Millionaire Fastlane book is not in a replication of what MJ did. It is in a replication of how MJ --- thought.

He succeeded and made millions of dollars off of it. I'm not sure what the problem is here. There are no set rules. You don't have to have full control over stuff to succeed. Trying to follow a straight narrow line with rules set in stone is recipe for disaster.