Thread: Off-Site SEO advice

Any advice would be helpful from people with knowledge on this topic.

I have a few sites that have already been optimized for SEO purposes, and now the focus is on increasing their place in the search engines through off-site tactics.

I'm wondering if there's a sound strategy to use that can be automated as much as possible...

Here's what I have so far as my plan per website..

- 5 articles targeting 1-3 keywords at a time - submitted to over 1,000 article marketing directories-
- 50 blog comments with keyword links back to website
- 15 articles - 1 to each social networking site
- 50 links from social bookmarking
- 250 forum profile links pointng back to website
- rss feed submitted to top 20 RSS sites online
- twitter profile/facebook page - with updates to each account throughout month
- Blog pages w/content(500-600 word articles) on each of the following websites with links pointing back to website per 1-2 keywords
1.Blogger.com
2. Tumblr.com
3. Xanga.com
4. Weebly.com
5. Blogspot.com
6. Wordpress.com
7. Hubpages.com
8. Squidoo.com
- fiverr link gigs pointing to each of the web 2.0 properties

I'm also thinking about adding in a BMR routine. Is it worth the cost? If so, how many 150 word blog posts should I post each month for 1 site?

Again, I'm trying to create a long lasting SEO campaign, so any advice is helpful. Thanks!

thanks for the advice kwerner. appreciated.

when you say build up the web 2.0 properties, how many articles should I place on each one? I understand the link wheel/pyramid concept, and varying the links to other properties and inner pages.

I was going to create blog pages using the title as a keyword I'm focusing on + an article speaking about the keyword itself. Now should I continue to add more articles after the initial one, and if so, how many more? Does it make sense to build up a web 2.0 property for the sole purpose of link building one keyword for the site?

interesting. thanks again for the insight. I haven't heard much about people using amazons service yet. Are you having Mturks create new content + rewrite, or just re-write? Also, whats the average going rate for that? I usually use places like odesk for article writing, or textbroker.

Oh, and how many web 2.0 blogs should I use? I'm seeing that people stick between 8-10 usually.

This thread has some interesting info. I definitely plan on trying some of the suggestions. I am impressed with how far you guys are willing to go to push the off site SEO. I plan on making my site very authoritative, owning my topic. The content on the site will be good enough for others to want to link back on their own.

Kasey, or anyone else who wants to weigh in,

At what point do you think you can start getting more aggressive with building links?

My main page (homepage) that I am trying to rank the more competitive words is a PR2, 16 months old.

I have taken it easy with link building, 150-200 post on BMR (BuildMyRank), along with some web 2.0's links, article directory, web directory links.

I have built many links to the inner pages as well. Several pages are PR2 as well.

I have babied it along, I am focusing on gaining guest blog post right now, to get quality links and traffic to the site. I am thinking it is getting mature enough to start really cranking up the velocity, what do you guys think? Still take it easy or get more aggressive and hope google don't hit me over the head.

I'm fairly new to the game of link building, but I think you're moving way too slow. As long as your link building is consistent, that's what really matters.

I have babied it along, I am focusing on gaining guest blog post right now, to get quality links and traffic to the site.

My advice is quality over quantity. First and foremost, how much quality/relevant does your own site have? You're not going to get far if you don't have retention and high bounce rates. You could have thousands of back links, but they have to be relevant and people have to want to visit. Natural search rank trumps off-site SEO hands-down. You should strive to a build a site with such good content that your prospective customers and clients will do the backlinks for you by sharing it it with others themselves.

I was able to get roughly 1000 uniques/month from just 1 well-written article for a past site. Rather than trying to build tons of links, try to maximize the quality out of well-placed links in relevant places. Also, a lot of the places you mentioned likely have 'nofollow' restrictions, so you'd be better off building a reputation within those communities to give more value to your links. Spam is worthless. Forum links are great, but not just from anyone. Respectable poster, definitely.

I totally agree with kwerner on this one man!
I hate Matt Cutts!
All he does it spout crap about writing for readers not SE's, but I have done research personally into the effectiveness of regular unique and SEO-architectured blog posts and I have found that it does help if you are wayyy low in the serps, but once you get onto even the second page not only do regular blog posts not increase your rankings, they do not even help you hold onto your current rankings.
No matter what the Google assholes are saying, nothing does more for rankings than quality backlinks.
BTW, I just found that searching on a mobile device causes sites with mobile versions to rank higher than if you were searching on a laptop. I am still looking into this.
Thanks,
Grant

Can someone explain to a newbie how that site Kwerner is talking about is PR7? It has 17 indexed pages and ZERO content on each one? How is this even possible, unless it's owned by Matt Cutts bffl :P

Originally Posted by NJDonny89

Can someone explain to a newbie how that site Kwerner is talking about is PR7? It has 17 indexed pages and ZERO content on each one? How is this even possible, unless it's owned by Matt Cutts bffl :P

it has 800,000+ backlinks that it acquired in a bit over 3 years.

Originally Posted by GTC1187

I totally agree with kwerner on this one man!
I hate Matt Cutts!
All he does it spout crap about writing for readers not SE's

I love Matt Cutts, I listen to what he says, does what he recommends, and don't worry about when the next Google update is, because Google LOVES my site, I have never had slap issues since that has become a thing (my site is older than Google). Google is way smarter than any of us will ever be. You can game them for a bit, but it will come back and kill you. I know guys with 6 figure websites that went to 4 figure websites trying to game them.

Originally Posted by kwerner

Good guess, but not the case for this particular situation. High level black hat manipulation going on with this site. I'm not even sure how they did it. It does have several high PR homepage / site-wide links, linking to it, but I wouldn't think that would be enough. Mntainman might be able to figure it out, but he doesn't post much on here anymore. maybe I'll PM him about it.

We are both guessing, but since there are no outbound links, no link juice is passed, and Google sees a mountain of quickly attained, links from lots of sites (good/bad/other). So it gets PR. PR does not equate to SE ranks, or profit, so the guy has figured out how to create a high PR site. Since there is minimal content Google can't judge it on that, it doesn't show in searches since there is no content, so there is no bounce rate to negatively affect it.

I've never built a spam backlink in my life and my sites don't use dupe or even spun content. I feel that Cutts tries to mislead SEO's and that much of what he says is propaganda.
I may be wrong, this is just my belief.
Thanks,
Grant