I've heard a lot of terrible things regarding using paypal, especially for high volume sellers.
However, there is no denying that people love to use paypal because it's fast and easy. Some even say it's a standard when selling B2C because of the impluse buying possibility. In my last business of selling a 400 USD info package I noticed that about 40% of my sales came via paypal every time. However, there is no way to tell if paypal increases conversions or not because I always offered paypal.
Has anyone ever experimented? Does anyone have an opinion?



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