Thread: google adwords

Adsense pays very differently depending on how you have it optimized and what niche you're targeting. Some keywords go for more money than others. You can go to adwords.google.com and look up the going rate for different keywords to get an idea. The adsense modules I used on a past site averaged a click through rate of about 2% and averaged a little over $5 per thousand visitors (CPM), but that's just one example. $3-5CPM I'd say is pretty "normal", if there's such a thing as normal in this business. There are stories out there of earning $10 a click through adsense and all that jazz, but I've personally never experienced that. If you can get $8 from a thousand visitors, you better come back and tell me how you did it!

You have adwords in the title and adsense in your post. Which one are you talking about?

Yeah Joey...by your last response I'm confused. Sorry :P are you referring to adwords or adsense? they're different adwords is where you're buying ppc ads through google. adsense is an advertising module you can install on your website to generate income when visitors click on the ads.

PPC can be hugely expensive and ineffective. It can also be cheap (depending on what you consider cheap I guess) and really effective. Like anything, it takes some time to really dive in and figure it out. There are a lot of tutorials, books, etc on it.

If you sign up for an adwords account, it can be set so your ads will appear in other people's adsense ads.

Originally Posted by rxcknrxll

If you sign up for an adwords account, it can be set so your ads will appear in other people's adsense ads.

Yeah, but be careful! What rxcknrxll is referring to here is the Content Network. The content network is a pretty wild beast and you can end up getting a lot of untargeted, crappy visitors if you're not careful or your ads are placed on a site run by AdSense scammers.

While I sometimes use the Content Network to place my site's ads on relevant authority sites, I always manually manage placements and make sure I ONLY target authority sites.

Otherwise I use the search network. If you want to learn how to get targeted, cheap traffic from the search network, like rxcknrxll said, there's a load of tutorials out there.

I refer you to the 30 Day Challenge's AdWords videos, starting at day 19 thru 22. Thirty Day Challenge

Best of luck! If you need any more help, shoot me a PM.

Originally Posted by jazzfreak11

Yeah, but be careful! What rxcknrxll is referring to here is the Content Network. The content network is a pretty wild beast and you can end up getting a lot of untargeted, crappy visitors if you're not careful or your ads are placed on a site run by AdSense scammers.

While I sometimes use the Content Network to place my site's ads on relevant authority sites, I always manually manage placements and make sure I ONLY target authority sites.

Otherwise I use the search network. If you want to learn how to get targeted, cheap traffic from the search network, like rxcknrxll said, there's a load of tutorials out there.

I refer you to the 30 Day Challenge's AdWords videos, starting at day 19 thru 22. Thirty Day Challenge

Best of luck! If you need any more help, shoot me a PM.

definitely true. You can control where your ads are displayed. I would recommend diving into ppc, because it's a great tool. that said, great tools are just that...tools. They don't take the place of competence. You can waste a ton of money very quickly, but when optimized and carefully managed ppc remains a great marketing tool.

It's best to just feel your way through this.I just paid 20 dollars on one day.I got 45 clicks for this one ad.But nobody clicked on my affiliate ad.Wich confirmed what I thought that my sales page isn't good enough.And I also found out that the average that I'm paying per click is a little below what I expected so I'm ok with spending that 20 dollars

Originally Posted by Halli

It's best to just feel your way through this.I just paid 20 dollars on one day.I got 45 clicks for this one ad.But nobody clicked on my affiliate ad.Wich confirmed what I thought that my sales page isn't good enough.And I also found out that the average that I'm paying per click is a little below what I expected so I'm ok with spending that 20 dollars

It may not be that your sales page isn't good enough- your ad/keywords may be targeting the wrong people! To exaggerate, imagine placing an ad leading to your sales page, which is selling $20 widgets, but you place an ad on the keyword "Free Widgets!".

And make sure you aren't overpaying per click- use sites like keywordspy.com to check out your competitors and always work on improving your quality score.

Yeah it could be something else but I'm pretty sure that it's the reason.I need to do a few different articles I think.I use Market Samurai to estimate what I probably have to pay per click.And I also monitor what I'm paying in general for the clicks.I'm doing placement ads and I think the ads should be appearing on the right sites considering the keywords.Here is the site if you want to check it out Icelandic Horses

Also note that Content Network placements are markedly less effective then search traffic. I'd recommend placing around 80% of your PPC funds into the search network.