Social Media Can Get Ugly

**News-Mod** · Nov 21st, 2008, 10:40 AM

I read a blog post by Chris Brogan this morning that I think everyone using social media for business should take to heart. Here’s part of the post: “Twitter isn’t amazing. The ability to connect to many voices in a...

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**MJDeMarco** · Nov 21st, 2008, 12:04 PM

I moved this because it is a great example of marketing gone bad.

Obviously, the Motrin ad was created by a person who wasn't a mom, and who hadn't a clue.

**CVentures1B12** · Nov 21st, 2008, 12:21 PM

This brought up an interesting point that I would love to hear some more about.

It says that GenY consumers don't want to be told who they are and placed into a certain demographic. I, as one of the GenY population, agree with this. Obviously, this ad was wrong, but can we look back at history?

I just want to know if this is how things were presented to the GenX and Baby Boom generations. Back then, was it considered "stylish" to fit into a particular demographic and become one of the crowd? I mean clearly that is somewhat existent still today, with celebrities and the clothes they wear, endorsements, etc. I wonder if (appealing to this generation) it would have gone better if they would have endorsed someone for this? Maybe a movie star/singer who has had a recent birth?

Just trying to spark a good convo about marketing/advertising and the dynamics of the business.

Josh