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He presents himself as a type of 'financial advisor' - who specializes in real estate. He will meet with the homeowner and present all of the possible options, which might help to resolve their issue. Examples, not limited to, following:
- work out a payment plan with the bank until you get back on your feet - if the financial issue is a temporary problem
- obtain a loan from a friend/family member
- list the house FSBO or with a realtor
- Accept a lower/cash offer
- Short Sale
Spend time with the home owner and walk through each of the possibilities - best to present them in order of the most favorable to the least favorable. Give the owner tips, as to how they might better market their house, set up a loan with a friend, etc. Finally, make it perfectly clear that if none of the more favorable options are viable - or if time simply does not permit - that you are a person who could possibly help him/her with a cash offer or the short sale negotiation.