Thread: Apple CEO Tim Cook on Product Development and AppleTV

Tim Cook Hints At Apple iTV At D10 Conference?

Here's the way we'd look at that. Not just at this area, but other areas. 'Can we control the key technology? Can we make a significant contribution beyond what others have done in this area? Will this product be one that we want?' That's what we'd ask about any new product category. That's what we ask about products within families that we've already announced.

He follows the value of control and the commandment of need.

I think apple is on the write track and the corporate culture steve jobs created will last. If you read about BlueTooth 4.0 and the capabilities for payment processing they might grow even faster. They will introduce the iWallet and you can pay for any products without having to go wait in line at a retail counter. If that takes off they will take a percentage of every single sale and they have already secured a patent for it.