Good job man. It always amazes me how some people read MJ's book and they still don't "get it". Any venture worth your time and effort is going to be a pain in the a$$. During the process you are going to have the urge to quit because there is no light at the end of the tunnel, this is normal for any venture worth while.
For example I wanted to start an internet company with a friend who also read MJ's book. And the FIRST thing he told me was "dude that takes crazy programming skills." I swear I wanted to Bit** Slap him soooo hard. Right then and there i knew i will NEVER start a venture with this guy even though we were good friends. He is looking for the easy way, the event, he doesn't want sacrifice, he doesn't want to do intense research, he doesn't want to buy a few books on amazon and read them. Even though we go way back, i will NEVER start a venture with this guy.
Its funny because my same friend wanted to start a t-shirt company too. I told him that violated the commandment of NEED and ENTRY. Here again he told me "Dude people need our t shirts and ours will be special." Here again my head was going to EXPLODE and I said no. Even though my friend read MJ's book, he still doesn't "get it". And I see this all the time with other people that read his book. They don't want to stop buying clothing they cant afford. they don't want to stop eating fast food and work out, they dont want to read etc. For a lot of people MJ's book will be nothing but pure mental masturbation but for the others who "get it" it will be one of the best books to read.
"oh shit" is 100% right. Any venture worth while is going to have you saying "damn that sounds hard and painful".