DavidofMN
Fastlane Driver

Well winter finally ended here in MN and The Fashion Mobile is ready to roll! Seriously this spring sucked. Oh well.

Had one show but now that the weather is co-operating we will be doing more.

FINALLY agree with the wife on how we should have the e-commerce store look so I am finally getting that done. I'll post let you know when it is live.

So goals for May are to book at least 5 home parties and launch e-commerce store with limited products. 2 goals and

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So only one show this month and sales sucked. This must be that desert of desertion that MJ talked about!

Did talk to a franchise attorney and he gave us a lot to think about in terms of what we have to have ready in order to have a franchisable business.

So the question is do I commit all my resources and energy towards that for the next several years or do something else? Big decision.

I'll keep updating and go from there.

I met with the City of St. Paul yesterday about getting licensed and permitting to be able to sell things like food trucks do in the city. Basically there is not an ordinance right now but because I asked they are going to write one! So in effect I am causing a law to be written!

The process will probably take several months but should be in place by June or so. That will allow me to able to increase our exposure and get daily sales.

I also took pictures of about 75 items

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So I go this email yesterday:

Fashion Mobile for Rachael Ray

Hi,
We are including The Fashion Mobile in our May issue. It will be featured on the Word of Mouth page. Do you have a few hi-res images of the truck that you can email over to us? We would love to get shots of both the inside and outside of the truck.

Thanks so much!!
--
Josephine Solimene Rustin
Photo Researcher
Everyday with Rachael Ray
805 3rd Ave, 28th

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So January was pretty slow also. We had one show at our house and sold about $1000. I have put the truck in storage right now as it is winter and it doesn't drive too good in the snow. I did book two shows: 1 in Feb and 1 in April.

I took pictures of some merchandise and loaded it to the test site for the online store. I'll post a link to it so you can check it out. I don't have the layout completed yet but I just need to get it live and go from there. Lots to do.

Really

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