Thread: traffic optimization

any help here?

I haven't been to either of your sites, assuming I am looking for Amish recipes, I wouldn't click on the second because the url seems like some charity with obligation... I am likely just after a recipe, not out to save the world.

Also, if clicked on the first link and was redirected, I would not be happy if your second site doesn't have recipes on the landing page.

What is your intent? Give me a recipe or get me to feed the world?

I'm not sure if that helped as I guess I'm not your target audience anyway.

Thanks, that helps a bit. Actually Amish Family Recipes is our brand. So lets say you searched for corn salsa, and either ad came up.

I would suggest before running the PPC campaign to buy another domain name and then direct that domain name to your landing page. Your landing page should have relevant content and have the keyword you are bidding on within the landing page content (preferably several times!) This would add relevancies (add your keyword in the domain name is possible) and also as a customer, it makes me feel that the website specializes more in the product.

Example: Ad- Buy Used Cars
Nice and Affordable Cars
www.affordablecars.com


Buy Used Cars
Nice and Affordable Cars
www.maryvilleinc.com

Even though Maryville Inc. might own the website and cars, affordablecars.com looks better to a customer.

I would suggest designing a landing page geared to your product and a domain name to go along with the landing page content (product of your ad). Google will reward you overtime enough to make it well worth it through lower CPC and....HIGHER CONVERISIONS!

I hope this helps!

Originally Posted by Luke12321

I would suggest before running the PPC campaign to buy another domain name and then direct that domain name to your landing page. Your landing page should have relevant content and have the keyword you are bidding on within the landing page content (preferably several times!) This would add relevancies (add your keyword in the domain name is possible) and also as a customer, it makes me feel that the website specializes more in the product.

Example: Ad- Buy Used Cars
Nice and Affordable Cars
www.affordablecars.com


Buy Used Cars
Nice and Affordable Cars
www.maryvilleinc.com

Even though Maryville Inc. might own the website and cars, affordablecars.com looks better to a customer.

I would suggest designing a landing page geared to your product and a domain name to go along with the landing page content (product of your ad). Google will reward you overtime enough to make it well worth it through lower CPC and....HIGHER CONVERISIONS!

So in other words for my general words, keep the first ad, and redirect the amishfamilyrecipes.com to our landing page.

And for specific words like peach jam, buy something like amishjams.com and redirect it to land right in our jams section. Since I am still giving them the jams promised, then no feeling of deciet.

Am I reading this right? Also, would it be better to do a full redirect, i.e. they know they are on my site, or a frame redirect and it looks like they are at amishjams.com

Ok, it seems you are determined to use your 'feedthefamily' url, even though I think you can see it hurts your click throughs.

Looking at both sites, why not just have both urls serve the same page? I had a look and think you could serve that as the familyrecipies site without much confusion. I'm not talking a redirect/page move, but have the webserver listen for both urls.

People that search for jams will come in via familiyrecipies, people that come in via some charity related blog can click on the feedthefamily link. All links on the site need (and should be) relative so you won't have a problem.

You have Jams etc on the homepage/landing page so I think that gives people what they are after (albeit not as targeted).

I agree, you need to do something with the familyrecipies url, it looks like you are out of business.

What is going to help you do what you want? If you are selling Amish food products (and indirectly giving to charity), I think the familyrecipies url does that best.

Originally Posted by longview

Ok, it seems you are determined to use your 'feedthefamily' url, even though I think you can see it hurts your click throughs.

Looking at both sites, why not just have both urls serve the same page? I had a look and think you could serve that as the familyrecipies site without much confusion. I'm not talking a redirect/page move, but have the webserver listen for both urls.

People that search for jams will come in via familiyrecipies, people that come in via some charity related blog can click on the feedthefamily link. All links on the site need (and should be) relative so you won't have a problem.

You have Jams etc on the homepage/landing page so I think that gives people what they are after (albeit not as targeted).

I agree, you need to do something with the familyrecipies url, it looks like you are out of business.

What is going to help you do what you want? If you are selling Amish food products (and indirectly giving to charity), I think the familyrecipies url does that best.

ok, fighting to keep my head above water understanding all this, so bear with me. You are saying instead of feedyourfamily.com/jams, I would be better amishfamily.com/jams?

Technically I am saying you can have both, since you can have the exact same website served under different urls. So what I was suggesting was that since the 'feedthefamily' site isn't heavily branded as such, you could start out with both urls displaying your new site.

I think there is more value in the familyrecipies url as I presume the keywords you are targeting are to sell the food right? So I think you need to use the url that best matches that. Which is also what Luke was saying.

So my suggestion is target the ads using the best url you have, which is the Amishfamilyrecipes one, so yes the ad would go to a Amishfamilyrecipes targeted landing page.

..but, people coming from the charity perspective could surf in on your other url.
I'm not really keen on having the same site under two radically different urls.. but I do think you need to sell to the Amishfamilyrecipes link.

Thats my opinion, remember it's free, so you can do with it as you wish

Hope that helps.

ps: It was interesting to see I was wrong regarding what I expected from your site (ie: recipes vrs the actual product) Looks like a lot of the AmishFamilyLLLLLL.com domains are free

One suggestion...

There is nothing on your FYFFTW site which has an 'about' on your company. The link/graphic I though that would do it (Amish Family Recipes) took me to the project page.

Shouldn't you have something on there a new customer can read about your company? Where your 'kitchen' is, how you produce the product etc? Something I can base a decision to buy your product on or guess as to the quality?

Hmm.. everything is under the 'ProjectHope' url, nothing about your company.

Edit:
ok, given you may outsource the production of the food and not want to say this, how about a bit on how the recipes are created or history of making jams ie: family tradition/prize winning/any back story.

Ok, I am stll mentally trying to mentally swallow everything and process it. But rep+ in the meantime.

What I am suggesting is have a domain name that fits your purpose. If your purpose is to sell Jam...then have a domain that helps you reach that goal. ex. Deliciousjam.com

What the URL does is 1. Add relevance for google purposes 2. Relates to customer better.

Now, as far as the landing page goes.

http://www.amishfamilyrecipes.com/ This should not be your landing page for a google adwords campaign. I don’t think google would see much value in this page and it simply would not convert clicks into customers.

http://feedyourfamilyfeedtheworld.co...pe/pc/home.asp

The above link would be better page to market with google adwords. Why? I can buy jam right then if I want.

My suggestions: If you have the available budget, buy another domain name related to jam and also create a landing page for each product you have. Grape jam, strawberry jam, ect.

Create your google ads geared to each type of jam you have but also have a general jam ad as well.

Lastly, if you create new landing pages, have your feedyourfamilyfeedtheworld part still on the site but more in the background. If you are running a PPC ad, you want the product first and no big distractions. Have a good “thank you message that includes more information about the mission of your website.”

You have a ton of work ahead as google adwords is a huge learning process and is never ending. You can do it though! I am a newbie to it as well.

Good-luck.

Okay, I'm pretty ignorant of the whole adwords game
but what are you selling?
Recipes?
I thought you were selling jam.

'Cause when I see Amish Family Recipes,
I'm thinking recipes
(and folks are lazy, they likely won't read the small print).

Dittos. Clearer brand identification is key.

- Hakrjak

This is confusing to me also. I visited both sites. The amish site is really plain and basic while the feedtheworld looks real nice. They don't compliment each other at all. One looks like a kid's page, one looks professional. It's like having a homeless guy holding up a sign for a Ferrari dealership on the corner.

You should make multiple campaigns for your Adwords.

If I were you, I'd link to your food pages on your ads rather than your home page. Someone looking for recipes or food should click and go directly to:
http://feedyourfamilyfeedtheworld.co...p?idCategory=9

or a similar page.

I think you lose alot of money because people are looking for "recipes" not actual food products. Maybe you should do a negative association for that word on Adwords.

the amishfamily site used to have a template shopping cart which we took down when we launched fyfftw site, and yours truly 'the homeless guy' built the sign pointing to the ferrari. I can see where the confusion lies with the name in recipes. I did just purchase amishfamilypantry.com last night which better captures things I think.

Now as far as landing pages, my thinking would be to do as biophase said, but the consensus seems to be that I need a seperate domain for this. This is the part I am not understanding.

Originally Posted by kurtyordy

Now as far as landing pages, my thinking would be to do as biophase said, but the consensus seems to be that I need a seperate domain for this. This is the part I am not understanding.

Have you read much up on adwords/landing pages? Search for something like 'write ads that attract clicks'. I think that would help here.

Be aware though that some of the write-ups are just designed to steer people into downloading their keyword software as they get a cut. So just ignore the 'sell'.

I would at least stop sending people to your old AFR page.

Originally Posted by kurtyordy

the amishfamily site used to have a template shopping cart which we took down when we launched fyfftw site, and yours truly 'the homeless guy' built the sign pointing to the ferrari. I can see where the confusion lies with the name in recipes. I did just purchase amishfamilypantry.com last night which better captures things I think.

Now as far as landing pages, my thinking would be to do as biophase said, but the consensus seems to be that I need a seperate domain for this. This is the part I am not understanding.

I dont think you need a separate domain. I think you need to target the right keywords. I don't quite understand your business plan. Are you trying to attract people looking for this type of food? or are you trying to attract people who want to donate money and try to help people in other countries?