Hello everyone, I'm going to take the plunge and start using adwords, my question is at what point do you figure it's not worth using CPC, in general. For example if your targeting a keyword that is approx. 3.00 a click is it worth, or should I move on to a different keyword that is cheaper.
Regardless of CPC price, your determining factor should ultimately be how much you are paying to achieve a conversion (CPA, Cost per Aquisition). By setting up conversion tracking in Adwords, and Google Analytics, you will get a detailed picture of where you are making money - and where you need to optimize.
You should gather enough data before you make quick judgments and quit - but "enough" depends on how much you are willing to wait and spend also.
See my PPC thread (in my signature) for some more tips and tricks on PPC.
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