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Thread: New Business Direction

  1. #1
    ozbuck is offline
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    Default New Business Direction

    Hi Guys,

    Im planning on starting a new internet business focusing on a health niche, and planning to eventually sell some e-product/s to help the target audience overcome their health challenge.

    Ill break my questions down into sections:

    Section 1 - Domain name

    How do I approach choosing a domain name? Do I come up with the company name first (aka 'brand name') and use this as my domain url or do I look for the best keyword match for the domain url? e.g. doubleyourdating.com (brand name) or 'howtogetgirls.com (keyword).

    Im guessing if you recommend the 'keyword domain url' I can get the 'brand name url' automatically forward people to the 'keyword url domain'.

    ---

    Section 2 -
    Whats the recommended ways of starting the website in terms of structure? Should I turn it into an awesome blog? (I feel this is the best way to go). Or another way?

    I want to gather as many people and promote discussion and connect with people - thats why i think a blog is good... fresh content every 2-3 days, comments are allowed and replying to the audiences comments will form good relationships.

    ---

    Section 3

    I want to gather peoples email addresses via an opt-in list for email newsletters... I'll turn this into a weekly newsletter.

    Should I wait til I have a certain amount of people opted-in before I start distributing newsletters?

    I ask this because after 10 (just for example) newsletters I want to introduce my first E-product. So before releasing this first e-product is it better to wait til I get 1000 (just for example) people opted-in and pitch my first e-product to them all at the same time to generate it as a real EVENT,... or start distributing newsletters to people as soon as they opt-in and continue to make up new newsletters until I reach the 1000 people opted-in number?

    How many people would you hope to have opted-in before a product release? FYI, my niche has around 450,000 for the specific health condition keyword and around 30,000 for the keyword 'x treatment'. Im not saying Ill be ranking in the top 3 of google for these terms any time soon, but just to let you know there are a lot of people out there looking for help.

    --

    Ok thats it for now,

    Looking forward to hearing you guys,

    Thanks!!

    Oz

  2. #2
    PatrickP is offline
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    Not sure on the first 2.

    For the 3rd one I would be concerned if I waited a long time to get to 1000 as the first people probably have moved on to other things.

    Not sure how you would go about say people who signed up this week get the first newsletter in 1 week, next one 2 weeks etc.

    Then people who sign up next week same thing so they are a week behind.

  3. #3
    healthstatus is offline
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    You missed one....
    Section 2a - get lots of traffic

    and just how do you plan on doing that?

  4. #4
    ozbuck is offline
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    Quote Originally Posted by PatrickP View Post
    Not sure on the first 2.

    For the 3rd one I would be concerned if I waited a long time to get to 1000 as the first people probably have moved on to other things.

    Not sure how you would go about say people who signed up this week get the first newsletter in 1 week, next one 2 weeks etc.

    Then people who sign up next week same thing so they are a week behind.
    Yeh I think I would have to start offering newsletter right away instead of waiting around for a certain amount of people to sign up before I start sending emailing newsletters out.

    I guess I'm wondering is that how other people out there who have started there own business' FROM SCRATCH through creating a blog/gathering a list/selling products have done it?

  5. #5
    ozbuck is offline
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    Quote Originally Posted by healthstatus View Post
    You missed one....
    Section 2a - get lots of traffic

    and just how do you plan on doing that?
    Hahaha!!

    Yeh Good question!

    Well, first thing I gotta be doing is creating really awesome content! Offering lots of value!

    A few other ideas are other things like syndicate this content around, tap into social media, blog carnivals, guest blog two or more times a week, solo ad's in other peoples subscriber lists, writing super hot content/article for someone else's newsletter (related to the niche), post in related forums really helping people, word-of-mouth, ranking for some lower competitive keywords, etc

    Its all gonna take time I know... and I'm new to this too so Im still learning =)

    Oz

  6. #6
    kwerner is offline
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    Quote Originally Posted by healthstatus View Post
    You missed one....
    Section 2a - get lots of traffic

    and just how do you plan on doing that?
    Not meaning to hijack the thread, but this is basically what I asked in someone else's thread a week or so ago and got mega-flamed for it, haha.

    This is truly the biggest piece of the puzzle for any website. Have traffic - easy to make sales. Have little to no traffic - hard to make sales.
    "If you want to be rich, add VALUE to people's lives."
    - Brian Sher

  7. #7
    ozbuck is offline
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    Quote Originally Posted by kwerner View Post
    This is truly the biggest piece of the puzzle for any website
    I agree.

    Do you have any information on building traffic?

    I found this post quite helpful: » 21 Steps to 1,000 Visitors Per Day

  8. #8
    kwerner is offline
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    Quote Originally Posted by ozbuck View Post
    I agree.

    Do you have any information on building traffic?
    I've found that instead of trying to create traffic where little to none exists, it's better to go where the already existing traffic is and set up shop there.
    "If you want to be rich, add VALUE to people's lives."
    - Brian Sher

  9. #9
    ozbuck is offline
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    Quote Originally Posted by kwerner View Post
    I've found that instead of trying to create traffic where little to none exists, it's better to go where the already existing traffic is and set up shop there.
    Does this also include going to where traffic already exists in my niche (popular blogs/websites/pages/subscription lists,etc) and gather traffic from there to MY blog by guestblogging, guest articles, advertising, etc ?

    Is this one example of that approach?

  10. #10
    kwerner is offline
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    I guess it could be, but what I was specifically referring to was trying to compete for keywords that are getting tens of thousands of searches a month instead of a couple / few thousand searches a month.


    Pretend that your website is a roadside billboard.

    Do you think you'd get reach more customers and generate more sales by putting your billboard...

    Here:
    Name:  traffic1.jpg
Views: 79
Size:  36.8 KB


    Or Here:
    Name:  traffic2.jpg
Views: 76
Size:  23.0 KB

    Stick your billboard where the traffic already exists and you won't have to work as hard to make sales.
    "If you want to be rich, add VALUE to people's lives."
    - Brian Sher

  11. #11
    ozbuck is offline
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    Yeh fair enough.

    Even if it takes any extra 6-12 months to compete for those highly competitive keywords it's still worth it in the end

  12. #12
    healthstatus is offline
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    Quote Originally Posted by kwerner View Post
    Have traffic - easy to make sales.
    Where is the BS meter when you need it?? I have little sites that have really good conversion rates, my big site with lots of traffic has HORRIBLE conversion rates. Buyer traffic++ info seeker traffic--

  13. #13
    Brander is offline
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    Quote Originally Posted by healthstatus View Post
    Buyer traffic++ info seeker traffic--
    applause++
    They do what they do because everyone else, they see, is doing it too. The American hunting tribes, for example, whose organization so puzzled our observers, never formed a State, for there is no way to reduce a hunter to economic dependence and make him hunt for you.

  14. #14
    healthstatus is offline
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    Quote Originally Posted by ozbuck View Post
    I agree.
    I found this post quite helpful: » 21 Steps to 1,000 Visitors Per Day
    12 will get you banned from Google based on the latest update, and many of those (like the rocket deal) don't work without traffic. At this point in time on the Internet, other than spending money, I don't think anyone can give you a sure fire way to quickly rank and pull traffic. Six months ago that was a different story, I helped a few people around here and they got some lift, then the Penguin update hit a couple of them. Watch the recommendations you follow, especially from tactics more than a month old as they can easily get you the opposite result you wanted.

    As to the post about going where the traffic is, this is excellent and current advice, answers.yahoo.com has a large health section and lots of traffic, advertise on other health websites, make youtube videos, livestrong.com has an excellent health forum. Search for your keywords, find the sites that rank and go find out how you can be part of the community.

  15. #15
    kwerner is offline
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    Quote Originally Posted by healthstatus View Post
    Where is the BS meter when you need it?? I have little sites that have really good conversion rates, my big site with lots of traffic has HORRIBLE conversion rates. Buyer traffic++ info seeker traffic--
    I guess I left out mentioning that as long as your keywords are 'buy phrase' keywords, having traffic - easy to make sales, I figured that was assumed.

    But even with your site that gets lots of traffic, you're still able to get sales in the forms of advertisements, correct?
    "If you want to be rich, add VALUE to people's lives."
    - Brian Sher

  16. #16
    healthstatus is offline
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    Yes, once you hit a couple of million page views a month advertising can pay some bills, but if you get 50,000 visitors/month, and say 150,000 page views, you "might" make $400.00 a month on CPM advertising (unless you spend a lot of time selling your advertising slots and you make $1200.00). 100,000 visitors of buyer traffic is worth WAY more than you can ever achieve just on the ad side. I only jumped in because a lot of newbies assume any traffic is good traffic.

  17. #17
    kwerner is offline
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    Quote Originally Posted by healthstatus View Post
    but if you get 50,000 visitors/month, and say 150,000 page views, you "might" make $400.00 a month on CPM advertising
    Wow, I didn't realize it was *that* bad! Thanks for the info.
    "If you want to be rich, add VALUE to people's lives."
    - Brian Sher

  18. #18
    healthstatus is offline
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    Quote Originally Posted by kwerner View Post
    Wow, I didn't realize it was *that* bad! Thanks for the info.
    going rates for not targeted traffic are between $1.25 and $3.50 per thousand page views, then you split with the network 50/50 at that level of traffic. Some verticals will pay a little more. So you can see why some lower traffic sites have 10 banner ads all over their pages.

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