Sure why not, its a cheap way to get a minimum viable product off the ground and test the idea.
It wont be perect, there will probably be features you want that it wont have but you can probably get a developer to customise the script instead of building one from scratch to save money. Once the idea is proven and youve got revenue coming in, then invest in getting a custom site made.
Atleast thats how im doing it.



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