I have made 3 more landing pages.. here are all the pages I'm testing now:
Original: Landing Page 1
3-step form, different design: Landing Page 2
(new) 2-step form, switched the order of lead capture: Landing Page 3
I figured that people coming to my landing pages might be in 2 different states of mind:
Group 1: Those who are already looking for SEO
Group 2: Those who might not necessarily be interested in SEO yet but are interested in expanding their business.
So, I made 2 more pages, each targeting those mind states.
Page targeting group 1: Landing Page 4
Page targeting group 2: Landing Page 5
By the way, the pages that I have already been testing (the first 3) have been doing horribly so far, although they have had only about 400 visits combined. So, not enough data yet to make any decisions, but not promising either.