Thread: shorter domain more important?

Personally, I don't like the change and it doesn't make sense to me, but maybe they have some data that supports the move, and a brand rebuild underway and it all fits in.

Agree! From at SEO perspective it makes no sense at all. The domain name gives high page-ranking especially if the word is made-up och a combination of multiple words. Try searching for "o" and "overstock" in google. Furthermore your brand gets stronger each time someone writes it or sees it written.

o.co can bee powerful if you get it out and well known. But I would keep the longer name as the main domain.

Yeah I am no SEO expert but from what I know its not a good idea. But we'll see...maybe they do have a well thought out marketing plan.

Looks to me like change from very good to very bad.

In fact, I don't like the whole .CO idea - so ugly and without purpose. COM is king.

I agree. This change is a mistake on several different fronts IMHO. It would be interesting to know what their reasoning was. Whatever it was, they didn't take SEO into account. That's for sure.

Originally Posted by FastNAwesome

Looks to me like change from very good to very bad.

In fact, I don't like the whole .CO idea - so ugly and without purpose. COM is king.

Owning the .co version of your domain makes sure that people who accidently leave out the m at the end still go to your site. Apparently a tiny percentage of people do this on a daily basis; I've done it as well and often times the people who own the .com version don't own the .co version so they lose traffic to potential competitors or to people who just park a page and put links on it to generate revenue.

Overstock.com is easier to remember and rolls more smoothly off the tongue than o.co in my opinion. But, if that's what they want, we'll see how it works out for them.

I thought that and bought a bunch of .co's for that very reason. Then google created auto correct.

R.I.P 500 USD worth of .co domains

You misunderstood the commercial.

More likely they have introduced a shortened version of their main domain. Many sites are doing this just so people can more easily share their links on Twitter with it's 140 character restrictions.

If you go to Overstock.com it doesn't redirect to o.co, but o.co does redirect to Overstock.com which means they haven't changed it, they have just added o.co to use in commercials thinking it will be easier for people to share and also, and this is a BIG ONE, to tap in from their phones.

Originally Posted by Jonleehacker

You misunderstood the commercial.

More likely they have introduced a shortened version of their main domain. Many sites are doing this just so people can more easily share their links on Twitter with it's 140 character restrictions.

If you go to Overstock.com it doesn't redirect to o.co, but o.co does redirect to Overstock.com which means they haven't changed it, they have just added o.co to use in commercials thinking it will be easier for people to share and also, and this is a BIG ONE, to tap in from their phones.

Egg-zactly.

Thanks, Jon.

BTW, anyone remember when Network Solutions become "netsol"?

You don't hear much about that anymore.

Or "*del.*icio.*us" (it's now delicious.com)

-Russ H.