Thread: Should I promote my Website like this?

Hi Everyone! I'm new to the thread but have been lurking for some time. I love this forum!

I am in the process of creating a website. It will be a nightlife directory for my city and surrounding areas. I also own an entertainment company where we put on special events. I would like to market the website along with my company. Is this a good idea? I'm worried that people will not find my website credible and think that I will mainly be promoting my own events on the site. This will not be the case of course.

Here are some of the marketing techniques I am considering.

My web designer suggested I do a video intro to my site, where I talk about why I created the site.

I currently throw a New Years Eve party. We print up about 5,000 flyers. I want to say that my website and my company are presenting the party.

Should this website be anonymous? The problem with this is I'm sure people will find out I own it eventually. Should I just get the conflict of interest portion out of the way by addressing it in my intro video?


Any help would be very much appreciated!

I am worried about the conflict of interest part. However, Friday I begin a campaign to co-promote my site and a NYE party I am throwing. I figured that would kill two birds with one stone. I think in this case I will just have to show and prove that I didn't create this site just to market my own events..but so that every business in the industry can benefit from added exposure. I do know of another event promoter that also owns a nightlife website (in a different city) and he says he keeps the two brands separate....but I see alot of co-mingling.