Thread: Viral Marketing: The $7.95 Marketing Plan

This is a really cool little ebook on how to use catchy and impactful domain names to market your business.

“I know how to tell if an idea I have is great. It works every time. It's simple, I walk into a room full of people and tell them the idea. If everyone in the room just kinda looks at me without expression or says, "It's good", I know to throw the idea right in the trash. However, if after I tell the idea and half the room bursts out in laughter, and the other half gasps for breath as if offended in some way... I know it's the right idea to go with.”

Example:

NAMES MATTER… YES THEY DO! ESPECIALLY DOMAIN NAMES!
A few years ago a woman wrote a book about dieting that went on to be a best seller very quick and get massive amounts of publicity. A recent search on Amazon.com books showed 364,569 results for "diet" books. Wow, that’s a lot of competition.

The point is, there are a few hundred thousand books (give or take) about dieting out
there. How in the world could an unknown author go out and get a book in an over
saturated marketing published and noticed so fast with so much success so fast?

The answer? She called the book 'Skinny Bitch' and put the accompanying site for it at

Skinny Bitch | New York Times Bestseller

(Too bad she couldn't get the dotcom, which is a parked page)

I've attached it directly since the rights allow it, but you can visit the site here.