I'm surely not the most qualified on this topic, but I've built some stuff before. And my company has had sites built (not e-commerce but we've dealt with professional designers). $2-10k is easy to spend and is not necessarily going to even get you a very sophisticated site. But I'm guessing these are probably quotes for custom work, and if working on a low cost platform is a concern, then he may just want to go with a template site with ecommerce. Like Yahoo...I'm not a huge fan of them overall, but my experience is that they have good customer service, and you can get a site through them with everything he needs to sell a few pieces like you describe. He could thrown up a template site with a custom logo for next to nothing, make some sales and get a custom piece when he has the cash. Hosting is pretty inexpensive also when you start this way.