Thread: Wealth or Debt Reduction: What Is More Marketable?

This question arose from someones comment on how I listen to Dave Ramsey for his business model. He took step one of financial planning and built an empire on it.

Dave Ramsey, Orman, Bach, etc, etc. all teach the same basics. Debt Free, Emergency Savings, Invest 15%, pay off the mortgage.

As a business model, who is more marketable to?

Fastlane or Slowlane Players?

As Andviv says, they are two separate markets.

The Debt Free gang are mass market.
They will expect lower cost help (books, DVD's etc) but they are a large market and will likely be return buyers (because some of the tips will be so "easy" that they'll actually be implemented so the customer will see results).

The Get Rich Now gang are premium market.
They'll only likely be sold to once so you'll want to market higher priced products like seminars and mentoring.
As most people are lazy, many of these folk won't implement the more complicated, "difficult" solution. They won't see any results. They won't re-order (unless you sell them on the next "fad").