Thread: 7 Lessons My $1.8b Competitor Taught Me

Over the last 7 years I’ve been in the software as a service space. More specifically I’ve been in the web analytics space. My first analytics startup, Crazy Egg, helps you understand how people interact with your website. And my second one, KISSmetrics, helps you understand your customers so you can maximize your lifetime value.

In the analytics world the biggest player in the space, by far, is Omniture. And although they aren’t a direct competitor to either of my startups, I’ve had the privilege of watching them go from being just another analytics company to turning themselves into a 1.8 billion dollar company.

Here are the 7 most important lessons I’ve learned from watching my competitor, Omniture, dominate the analytics space.

7 Lessons My $1.8 Billion Competitor, Omniture, Taught Me Over The Last 7 Years

I follow kissmetrics on facebook just because I think they have some great blog posts, never actually looked at their product.