The Easiest Way to Succeed as an Entrepreneur Altucher Confidential
The MOST IMPORTANT RULE: Have a customer before you start your business. This is a corollary of the phrase, ďideas are a dime a dozenĒ.There is another corollary: lazy is best. If you have to work for two years before one dollar of revenue comes into business then thats too much work. Iím lazy so I like money coming in with as little work as possible. Mark Zuckerberg, of course, is different. He put in years of work before dollar one of revenue came in. But weíre different people.
FAKE RULE: People say, ďExecution is importantĒ. Thatís not really true either. Execution is useless. Itís a commodity. The only thing thatís important is money. You get money by having a customer. You get a customer by satisfying a need thatís so important to them they would be willing to pay for it. If you have a customer thatís willing to pay you money, then execution becomes a lot easier. Life as an entrepreneur is hard. Why make it harder for yourself?
I like stability as much as I like taking risks. So for me, I need a customer. Itís a matter of how much risk you want to take. In an earlier post I suggest reasons why people need to quit their jobs and jump into the abyss. If a customer happens to be waiting for you in the abyss then you wonít be lonely there. Loneliness is bad for a startup.
Palmera Tech -- Web Development Done Right!
Boring and steady makes you money. Do not get distracted by shiny objects.
Great read. Thanks!
"Listen. You’ve been hypnotized. You’ve been told you need a corporate job. You need a college degree. You need stability. You need the white picket fence. You need the IRA and the health insurance. Snap your fingers in front of your face. The American Religion is a myth, just like the movie, Thor, is based on a myth. Stability is only in your mind. There’s $15 trillion dollars in our economy, recession or no recession. Its falling like snow. Reach out with your tongue and taste it."
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