Thread: Brands...

Same applies to Bose speakers. Their product is better, but is it 200% better than opening price point speaker systems from other reputable brands?

Originally Posted by RichKid

So, I go into lacoste today, and I leave a half hour later, $400 poorer, with 2 polo shirts and a hoodie.

It's madness I tell you, but beautiful for business.

Create a perception, market the hell out of it, and then you can slap on a little alligator and charge 10x the generic price.

While I do notice a slight improvement in quality (the fit is much better than my generic polos for example), the tags say they're made in indonesia/china, so it's ultimately the same. EDIT: Misread the label.. made in Peru... still, no difference

I can't even imagine how succellent their margins are. Make 'em in sweatshops in the developping world + sell them to $30k millionaires in the western world = profit.

Now, this isn't a knock on lacoste specifically or any other brand. Just an observation. Cool business model.

Could you please explain why you choose to buy clothes like this?

Or any brand name product for that matter.

I think my inability to understand this thinking makes starting certain types of business difficult for me.

Thanks in advance.

I don't remember where I found it or who told it to me (probably my micro prof) but perceptions are often created by image and price. For example, if you take a model wearing your stylish clothes on a sleek background using an eye-catching phrase and you put "BRAND NAME HERE. Luxury clothes for the luxury man/woman" or whatever (I'm no copy-writer) and charge hundreds of dollars for the clothes, you'll get someone willing to pay hundreds of dollars for your clothes. Especially in New York and LA, where being ahead of the fashion is being in fashion.

Hell, UNIQLO did it to expand outside of Japan. How many people in the Manhattan area actually keeps up with Japanese fashion? Close to zero. How many people now wear UNIQLO clothes in Manhattan? A hell of a lot more than zero.

Originally Posted by PatrickP

Could you please explain why you choose to buy clothes like this?

Or any brand name product for that matter.

I think my inability to understand this thinking makes starting certain types of business difficult for me.

Thanks in advance.

I buy name brand...from Savers. Lol. $90 7 Diamonds shirt for 6 bucks? Yes, please!

Originally Posted by PatrickP

Could you please explain why you choose to buy clothes like this?

Or any brand name product for that matter.

I think my inability to understand this thinking makes starting certain types of business difficult for me.

Thanks in advance.

Because I'm a teenager with an ego. You're buying the 'logo', the brand, the perception created by the company selling the product. It's all meaningless.

Simple enough.

Just like going to clubs, buying bose speakers or any other product or service. You're more or less buying an illusion.

It's a great business to be in.

The ego wants to be noticed, elite, superior, unique, etc. Marketers pull on this ego need to create brands. Brands are worthless without the ego. This is why I invest in companies that best exploit this weakness. The profits are solid and never ending.

At least with Lacoste, they can say that they are the ORIGINAL tennis/polo shirt designers, so that gives them an edge over the other brands, even if the shirts themselves are of no greater quality.