PARKED
How to sell a product that people don't want?
I'm talking about self-development and by 'not want' I mean 'can't admit to wanting'.
I coach in personal presence, stage presence, attraction, charisma, social dynamics and all things related - it's very cool stuff and I'm very good at it. There is so much value to give it's ridiculous. I mean imagine being chilled out nearly all the time no matter what the situation, attracting people with ease, opportunities and doors constantly opening up - this is the reality when you have these this (sorry sounds like I'm selling to you!) Of course it’s a process and there is no overnight ‘event’ success in developing yourself in this area.
Everyone deep down wants these things but no one can’t admit to it because it’s too much of a de-validation of their self-image and society largely judges people unfavorably for leaning things like this because you’re supposed to ‘just have it’ or not.
I guess my question is broad. I'm after any tips on how to market products/services that have high value but that people can't admit to wanting due to their ego's and society's judgement without having to resort to bullshit tactics like “Wanna know the 10 secrets to instant success...”
Much love
125 kph
Talk about the pain of not having those skills, about the opportunities that will arise by obtaining the skills. About the culture of you "just have it" and what BS that is and it is really the man just trying to push everyone else down.
You can lead a horse to water....
300 kph
You don't sell it. You sell the RESULT. Zero% concentrating on the negative. 100% concentration on the result. Your initial description brought to mind people's own negative self images. The way to get them to leap past that hurdle is by not discussing the negative aspects that come as a result of the lack of your "product." Sell the positives. Emphasize the results.
You don't sell a weight loss book by saying "you're a FATSO but I can help you."
Also, selling materials (like books and tapes) should be the main emphasis of your engagements. What you want is speaking engagements wherein people are encouraged by you, excited about you, and willing to step to the back of the room with their credit card to buy your materials.
Good luck!
125 kph
Actually, that is a very effective way of selling weight loss books. You have to emphasize the PAIN a person is in due to them not having your solution. I would tweak your word RESULT to BENEFIT, in my mind the result = weight loss (using your fatso example), the benefit is look better, more energy, sexier, blah blah. You may have fully intended that, I just want the OP to understand, he is not selling stage presence, he is selling a system for opening more doors, making more money, attracting desired outcomes...Originally Posted by Vigilante
300 kph
5 kph
Not to be a wise guy... but selling "attraction" doesn't seem to be all that hard. There are billions spent every year on self-confidence and attractiveness. I know you aren't selling physical attractiveness per se but attraction is also coveted. What have you tried so far? If what you sell opens doors for people, have any opened for you in this venue? I guess I don't get it.
50 kph
PARKED
Oh for sure. Doors open when I up when I meet people face to face and do old fashion hustling in the real world. My issue is trying to get clients via posters and internet adverts-when I'm not physically there to use the skills. I'm attempting to fill seminars and workshops and get private clients as a way to raise capital to fund some of my fast lane products as well as hire other instructors and start an actual school. So more specifically I'm interested in finding out good wording to use in ads and flyers. What some of you guys said about selling the benefits vs highlighting the pain is exactly what I'm talking about. Thanks for that. I will explore further. At the moment I'm guessing it's not one or the other but either a combination of both or whatever feels right in a particular situation.
125 kph
But if he would have said, your car sucks and for the price it is going to take me to fix it I can put you in a better, more reliable, more easily maintained vehicle, you might have jumped on that. Almost everything you buy that is a choice, makes the promise of a better you. Toasters, help you make better toast, Bigger televisions for being in the game, or making your friends envy you. Really good salesmanship, makes you feel like you have to have this or your life will be a mess or have a huge hole in it without the product.
Book links provided by Amazon.com affiliate program. Sponsored ads/links are not endorsements or recommendations from MJ DeMarco and/or Viperion Corporation.
There are currently 1 users browsing this thread. (0 members and 1 guests)
Posting Permissions
LinkBack URL
About LinkBacks
Reply With Quote
