Yeah, OK, so that was a bit long and convoluted.
To sum up I have created a t-shirt line for a niche market based on aviation themes and specifically WWII nose art, or bomber art. I was hoping to market online via e-commerce, but have found that to be un-achievable given my limited resources, skills in e-commerce and web marketing and time, although I have finally settled on an Wordpress site that a customer can purchase through.
I would like to expand the brand once established and market to a larger market (more mainstream) and have a plan for doing that.
I have been most limited by resources, errant thinking and actions and not taking action because I believed what I was seeking could be "attracted" against my better judgement.
The last six months have been by far the most production and I have [I]begun[I] to get some traction (revenue) and strategic partnerships as well as interest in the brand, though limited thus far.
With my product I am attempting to differentiate by bringing something that I believe elicits an emotional response from people (and has) and resonates with certain niche markets via unique original artwork and designs. My strengths are in my creative abilities and I really do have a strong vision for what I want to create and where I see it going.
My goal in six months is to build on at least one strategic partnership that is in place and be able to have a sufficient revenue stream to cover my immediate expenses and not have to "hustle" so much just to pay bills and focus on my strength - design and crafting my vision.
As far as an exit strategy I don't see selling the business completely, but finding the right equity investors to finance my vision, in steps for the business.
To be truly "fastlane" I will need to generate sufficient revenue and 1.get paid a sufficient salary via business one to sufficiently support myself. 2. Expand my vision by creating the broader brand based on the model and traction from the 1st.
The two will be related enough to be marketed similarly, but different enough to focus on different markets with some overlap. the product offering of both will be expanded not only in market share (creating a focused market from existing markets based on emotional appeal ie. lifestyle), but also an expanding apparel line.
This is my vision. I believe it can be very fastlane by generating an income significant enough to capitalize other investments that interest me. Also, by generating equity in the business.
This is a bit rough (esp the last few sentences) and would love any feedback if something perks any ones curiosity.