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Amazing topic. Looking forwards to reading this!
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40 kph
Customer Acquisition : Let's talk about your experiences
Hey guys. Most of us here love talking about business ideas and success stories ,however no one really talks about customer acquisition and that's really what makes or breaks an idea so let's change that.
So what are your personal experiences with Customer Acquisition? What's the maximum number of customers you've managed to obtain on a particular business? How long did it take you to obtain those customers? How difficult was it to obtain customers? Did you initiate a hard launch or soft launch of your company or no launch at all?
Let's get the conversation started with me.
In my previous business I sold a high end info product at the price of $497. I managed to acquire 23 customers over 12 months. It took 9 months to prepare my customer list for the product, and about one month to obtain 80% of my total customers. All of my customers were obtained via word of mouth without SEO or PPC.
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Great idea, do you use minicards or regular sized business cards? And do you send multiple cards so your users can pass them around?Originally Posted by domular
Yes, I'm really looking forward to talking about customer development. Also to do my own part I will launch a detailed progress thread including a series of weekly youtube videos with a strong focus on customer acquisition and lead generation.
60 kph
Just regular size ones but the back has useful info that anyone interested in the product would want to know. I use this place PrintFirm, Inc. Full Color Business Cards, Postcards, Flyers Printing and if you can get a business account with them you can get 5,000 full color coated front and back 14pt business cards for $37 plus shipping.
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I like sending business cards and thank you letters to each customer at about the time of their first new energy bill so they can remember who brokered the deal. I also do some email marketing to keep my company name fresh in their mind.
The eventual plan is to start sort of a referral program where customers that refer a new sign up to me will get a 10 dollar visa gift card for each one.
I am also in the process of beginning to cold call certain people and offices that have a big bearing on new residential signups.
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195 kph
For me, advertising on regional forums has been the greatest return for the money. I can work all through Texas. I am on houstongunforum.com and I plan on going to 2coolfishing.com, 2wheeledtexans.com, and others. I Just hate to have to post in foruums I really dont care much about. That is why it is always good to find ones that have a good off topic section.
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I typically buy in as a supporter and get a banner which is pretty much worthless IMO. Then they usually let me start a thread in the vendors section or whatnot that explains my service and answers questions. Every forum has a different set of rules on this, you don't want to burn the relationship buy doing spammy things.
I usually get about 8-10 percent of the members switched over by the end of the first month then they just trickle in when their contracts are up. Another great thing is that you can ask for in forum testimonials too!! They really help your credibility.
If I have my ad and banner in my sigline I do better the more I post.
I think it works well for my produce It may not be the best for everyone elses but I like it. My problem is that it still isnt fast enough for me.
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