Event was scheduled in a smaller, restored theater in downtown Dallas. I had never been there. Pretty cool little neighborhood. Looks like it would seat about 1000. About 500 showed. Unfortunately, Mark Cuban and his guys had a thing going on with some group from OKC a couple of miles away. GaryV had tweeted for some tix to the game but he said he decided to hang with us instead.
Guys, I have aged and I didn't know it. I remember when all these techies were 18-25. I forgot that this was 10-15 years ago. Most of the crowd was 30-40 year olds. Most wore blue jeans, and sport coat. Crowd was older then expected.
Lead speakers were OK, not polished. They had trouble communicating clearly. Lot of conceptual speaking that was fuzzy. It was OK but they were not intense or emotional in their delivery. If you are going to sell warm and fuzzy you got to be passionate.
My kid and I were sitting on the front row and absorbing the messages. I happened to look to my left and Gary was sitting two seats over. Real nice guy.
GaryV came on around 7:00pm and did his normal life history speech. It was cool to see him give the pitch live, he is colorful. He was promoting his new book and a signed copy came with the ticket, only if you stood in line.
He talked about advertising, social networking/marketing, the future of the internet and electronics. Basically said the "good old days are gone" so get over it and move on. Talked about the technology that has come on in the last 5-10 years and where things are headed. He talked about an hour and did a 30 minute Q&A before the books were passed out. I didn't wait in the line for him to sign it though, had to focus on the game.
Gary is a real person. He probably said "Thanks for coming" about a hundred times. He sounds like he would just like to sit around, drink with the guys, and tell tall tales. Problem is everyone wants his individual attention and there is just one of him.
I did misjudge the mix of the crowd, my fault. Still my kid said Gary gave her a lot to think about. I told her that this was the beginning of her real education. Everything before now was just the warmups.
PS: Just saw the PGA changed their policies about cell phones and PDA's. They are now encouraging tweeting and FB posting during the tourney. Life just changed while I was sitting here. What an amazing time we live in!
Thanks for the review Greg! And thanks to Chris for mentioning the conference!
I've been meaning to post the video of Gary V that came out a few months back where he mentioned how Google is going to change the game by adding social influence to their search results. Did he speak any about this at the conference? Thanks.
"If you want to be rich, add VALUE to people's lives."
- Brian Sher
Didn't hear a lot about that. He talked about your refrigerator keeping track of its contents and how fast you use it, then reordering the food so you will never run out of food. He also talked about paying for purchases by using your cell phone rather than a credit card.
He has been saying "content is king" for years. Now he says context is king. The content is important but it has to considered in context.
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