Thread: Creativity of marketing

I thought of something from last summer. It was a hot and humid day in Georgia, and I was cutting my grass mid afternoon. A few little girls at the end of the road setup a lemonade stand before I even got out there. They had to be maybe about 5-8 years old. I admired their initiative... but to paint the whole picture.... I was the ONLY one outside, and they were setup to do business in a cul de sac.

They'd start by yelling lemonade for sale over and over. I'd cut the mower on and mow til the bag was full, cut the mower off, they'd start yelling again. We continued this process for well over an hour. I'd stop, they'd start. Now the whole time I'm the only one still outside.... so obviously they're speaking to just me. But it made me think....and yes I know they're like 5 lol... but it made me think about regular businesses. How many people's strategy is to simply state the same shit, just louder? At one point, they even discounted the price by like HALF lol and we're talking like 50 cents. They didn't think, this isn't working, what else could we do. Just kept repeating the same thing. Until I finished, cleaned up, went back inside, they packed up their table and went back inside as well. How many small businesses that don't have sales/marketing experience, do the same thing?

Now personally, I knew when i was finished mowing I was going to have a beer, why the hell would I even want lemonade lol. I thought about going over and just buying a glass or 3 simply to applaud their ambition, but for some reason I didn't. Just kinda seemed to be setting myself up down the road to get a personal lemonade sales team every time I mowed the lawn.

Anyways, thoughts?

Nathan

LOl well damnn!! I knew this would be the result.

Lol no Jill, I did do the lemonade bit, as well as washing cars, and mowing lawns and the whole gamut. Hell maybe I am a cold bastard lol.

And yes, I would totally like to encourage entrepreneurship... in anyone, not just kids... but hell.... ok I'm going to stop, I'm digging a hole lol.

But back on track, lol!