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Thread: Before you Take on a Competitor in Public...

  1. #1
    Jonleehacker is offline
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    Default Before you Take on a Competitor in Public...

    In Santa Monica, California, Audi posted a billboard advertising their new car with a smug "Your Move BMW."

    How did BMW respond?

    By purchasing billboard space right next to Audi's billboard which advertised their own new car with one word: "Checkmate."

    That's the ultimate move for the ultimate driving machine.

    Here's the full story including a pic of the billboards:

    “The Marketing Ambush”

    Sometimes David wins, but we don't hear too much about all the tiimes Goliath squashes him like a bug.

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    Sparlin is offline
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    Default Re: Before you Take on a Competitor in Public...

    Isn't it funny how it only takes one word to convey a strong message. Good post

  3. #3
    Russ H is offline
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    Default Re: Before you Take on a Competitor in Public...

    Great story, Jon.

    When in a competitive business, you always need to ask the question, "How will my competitors respond to this?"

    As the article points out-- if you forget to ask this question, you're dead.

    -Russ H.
    Beer & Pancakes 2012-- The EVENT

    "Control everything. Own nothing." -John D. Rockefeller

    "Don't confuse motion with action" -Ernest Hemingway

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    MooreMillions is offline
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    Default Re: Before you Take on a Competitor in Public...

    I think it was well thought out. For a casual car lover, I follow these two pretty closely. Spec to spec, Audi might have an edge but it is debatable over the lines that they offer in each class. I know Audi wins "Best in Whatever" the majority, if not all the time.

    BMW is just that though, a BMW. They don't even refer to their product as a car. It is the "ultimate driving machine." I mean, that alone is just crazy.

    Audi, in my opinion, thought it all the way through. However, your competitor can come with a move that you could have planned all year for but there was just nothing in the playbook to defend that play.

    Great post by the way. In a better personal world, I would own one of each.

  5. #5
    NoCut is offline
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    Default Re: Before you Take on a Competitor in Public...

    Makes me think of Gordon Gecko ...

    "The key to the game is your capital reserves -- you don't have enough, you can't piss in the tall weeds with the big dogs."


    No Cut

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    terrycan is offline
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    Default Re: Before you Take on a Competitor in Public...

    This is like the cola wars.

    coke or pepsi?

    german car or german car?

    Just don't think about royal crown or chevrolet.

    Massive success to you

  7. #7
    msa1 is offline
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    Default Re: Before you Take on a Competitor in Public...

    I love it!

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