Thread: What makes a good business name?

When we are trying to find a name for our RE businesses we generally choose the mascots of the local high schools. That way we get instant community identification. Examples: Charger Properties, Wildcat Rentals, Yellowjacket Real Estate. Of course our businesses are very localized and specialized.

Runum's reply is excellent, especially if you are starting a business that serves locally. If you have an online business, I would go with an "indicative" name that will come up with people's searches. But rarely does a name have "pop" enough to appeal on its own. You should be very active in promoting your name, whatever you choose it to be. Press releases, partnerships and affiliate programs are all ways to get that name out the to develop the cachet you'll need with your customers.