Thread: Golden Nuggets- Tips, processes, & How To's

Ok, So I get alot of questions on how I do some of the things I do.
I am starting this thread mostly for me to dump my brain out every now and then

and to add some of the processes I do, some of the tips, and from time to time HOW TO's

This Is a thread for me to dump stuff, but feel free to Add things. All I ask is that you put it in a process format. so someone could pick it up, understand what it is, and go do it.

This thread is for action takers, who just needs the punch list to go

Over the Years I have come up with mini systems, or micro processes I will be sharing them here.

Here is a process around marketing.
for creating quick impact full videos.

I just Love the google/youtube tool


Here is how to make a quick video with some punch

I made 1 quick video,

then I sat back and thought if I only had 7 Lines to express my "message"
what basic rules could I create

so any one of my outsourcers can crank these out.


Here is what I Came up with.

1. Your Target markets BIG QUESTION

2. Your target markets REFINED question (when the big one doesn't
answer it)

3. BIGGEST BENEFIT you can give them (if they had the answer now)

4. Next Biggest Benefit you can give them

5. Emotional Hook (or heightened emotional state they are experiencing
or seeking out)

6. Decision that you want them to make

7. Fast forward to their dream as if it already happened.



By structuring your 7 lines like this, you can walk someone through a
sequence that ends with emotion, and a call to action and the benefit of
doing it. For short videos, that you can make, this is a huge marketing
tool Google handed us.


I just thought I would share the micro process I came up with for some of my SEO outsourced employees.


As an example of one I did (not the best one)

www.gardenologyshop.com - YouTube


for the funny one I did for fun

Google is big brother - YouTube

To create your own, go to
https://searchstories-intl.appspot.com/en-us/creator/

More to come.
Enjoy

Here is another process I came up with for my Virtual Assistant.

It was very quick for her to do each day, and it yielded me about 1-2 interviews a month, PER topic as seen below.

This is one of the best, free ways to get PR with out paying for it. and from some trusted credible sources.
if you want to promote your website.


The Haro Process
1. Sign up for HARO, (help a reporter out) at petershankmen.com (aka Haro.com)
2. You will get 3 emails a day from this site. You should only take between 2- 5min each time to do this.
3. When receiving and email read through the list of requests looking for the following topics. Any of these topics will work. As you go, you may add to the list. Over time, I may also email you additional topics

1. Topic: startup/ Raising money, Raising capital,

a. Startup business

b. How to start a business

c. How to raise money,

d. How to raise capital,

e. Dealing with investors

f. Making good investments

g. Needing interviews for business, investments, or startups
4. Next look for the following Real Estate

a. Real estate,

b. Foreclosures

c. Banking crisis
5. Next looking for subjects with Online business/Marketing

a. Online business

b. Make Money online.

c. Internet business startup.
6. Then look for subjects on Chiropractic

a. Chiropractic health,

b. Chiropractic processes

c. (body) Core strengthening

d. (body ) Core Exercises

e. Anything with chiropractic
7. Solar, Wind, Alternitive Energy

When you see the above you will then send them an email as they direct, (often times they may wish you to put something specific in the subject box)

Send them an email, and cut and past one of the below paragraphs into the email. Depending the on the subject.
And example is :
Real estate
Cut and paste from the real estate section,
Send email with that paragraph.
Blind CC me (BCC so that I can see what you are sending out. Make sure to send out so that the return email is (MyEMAIL)

Startup topics Raise money, Raise Capital topics


Hi, I saw your post on Haro, and wanted to let you know I am available for Interviews, Here are some of the areas of expertise that I could be interviewed for.
Startups, How to boot strap, how to start a business, how to raise money, how to raise a lot of money from angel investors, Dealing with investors, Management, Executive Management/CEO, private investment, both as an entrepreneur, and as an investor.

Please feel free to contact me if you are interested or need an interview
My contact information

NAME
Cell PHONE
WWW.DOMAIN.COM (DOMAIN RELATED TO TOPIC)
MYEMAIL


Real Estate

Hi, I saw your post on Haro, and wanted to let you know I am available for Interviews, Here are some of the areas of expertise that I could be interviewed for.
Startups, How to boot strap, how to buy apartment complexes how to start a real estate business, how to raise money for real estate, Dealing with investors, dealing with tenets, dealing with landlord Management, different types of investment in real estate as an entrepreneur/landlord, and as an investor.

Please feel free to contact me if you are interested or need an interview
My contact information

NAME
Cell PHONE
WWW.DOMAIN.COM (DOMAIN RELATED TO TOPIC)
MYEMAIL


Online Business

Hi, I saw your post on Haro, and wanted to let you know I am available for Interviews, Here are some of the areas of expertise that I could be interviewed for.
Startups, How to boot strap, how to start an online business, quick ways to fail to success in online business, outsourcing, PPC, SEO, Local SEO for brick and mortar business, copywriting for online success, good experiences/Bad experiences in online world
Please feel free to contact me if you are interested or need an interview
My contact information

NAME
Cell PHONE
WWW.DOMAIN.COM (DOMAIN RELATED TO TOPIC)
MYEMAIL

Chiropractic

Hi, I saw your post on Haro, and wanted to let you know I am available for Interviews, Here are some of the areas of expertise that I could be interviewed for.
Subluxation and treatment, Allergies and Chiropractic care, Innate intelligence of the body, Chiropractic and insulin, Chiropractic and whole body care, Chiropractic and core strengthening
Please feel free to contact me if you are interested or need an interview
My contact information

NAME
Cell PHONE
WWW.DOMAIN.COM (DOMAIN RELATED TO TOPIC)
MYEMAIL

Credit Repair

Hi, I saw your post on Haro, and wanted to let you know I am available for Interviews, Here are some of the areas of expertise that I could be interviewed for.

Credit Repair
Credit counseling
Bad Debt
How to recover from Bad Debt
Collection companies


Please feel free to contact me if you are interested or need an interview
My contact information

NAME
Cell PHONE
WWW.DOMAIN.COM (DOMAIN RELATED TO TOPIC)
MYEMAIL

Alternative energy, solar energy, wind energy,

Hi, I saw your post on Haro, and wanted to let you know I am available for Interviews, Here are some of the areas of expertise that I could be interviewed for.

wind energy
solar energy
energy saving tips
off grid living
DIY electric cars


Please feel free to contact me if you are interested or need an interview
My contact information

NAME
Cell PHONE
WWW.DOMAIN.COM (DOMAIN RELATED TO TOPIC)
MYEMAIL

That's awesome! Subscribed. Speed++

More Golden Nuggets

I wrote this a couple yrs ago and just found it again, So I thought I would add this.


8 proven business models that work on the internet (plus one more that you can build into a massive company)

1. Selling space
a. Provide free content,
b. Lots of SEO
c. Low PPC usage
d. Time vs money
i. More time less costs ($)
e. Focus is on SEO and Content Creation.
f. Pros- can do with little money.
g. Cons- takes lots of time.


2. Affiliate marketing
a. 2 sides
i. Be an affiliate for someone else
ii. Provide products to people who are affiliates
b. Provide other peoples content/ products
c. Lots of SEO
d. Moderate to high PPC
e. Pros-Allows for focus on traffic generation only
f. Cons- Less money and little or no back end
g. Advanced Model of affiliate marketing is PPC arbitrage


3. Underachiever
a. Create small “mini sites” sells 1 product
b. Small traffic, the goal is to make 20-100 bucks per day per site
c. Fast creation
d. Some ppc usage
e. Good SEO
f. Front end only.
g. Usually sold to affiliate marketers
h. Pros- fast quick creation, and setup. Then your done
i. Cons- must keep making new ones, and you keep selling to different customers.

4. Overachiever (funnel)
a. Create front end product
b. Create subsequent products in increasing price.
c. All products are more advanced level of the first.
d. Some PPC
e. GOOD SEO
f. Front end products and back end, and coaching, and continuity.
g. Pros- great for deep markets, and can make as much or more on front end product more stable business.
h. Cons-must be main focus. deep marketing techniques needed, and lots of product creation

5. Membership model
a. Provide either a “library of products” for members or a consistent service for monthly billing
b. Med PPC
c. Pros- constant revenue
d. Cons-constant Product creation unless service.

6. MLM
a. Multilevel marketing companies
b. Create front end product and either give away or sell. that will Introduce MLM program
c. Usually membership based.
d. Pro- usually high quality product,
e. Cons- may be difficult to sell MLM to people if they perceived it wrong.

7. Offline
a. Create product to deliver online, capture off line addresses, send sales letters, and direct mail letters to address
b. Pros- can be very profitable people respond differently to real offline letters
c. Cons- you MUST know direct mail, costs and profit model before doing this. Very easy to lose money this way if you don’t use an expert.

8. Ascension, or Social Ladder
a. Socially driven marketing. Providing increasing levels of product, or information tied to a socially recognized tiered system (they want to belong)
b. Gold level
c. Gold level plus
d. Platinum level
e. Platinum level plus
f. Diamond level.
g. The goal is to provide more content at each level, and by offering specials and discounts ect.
h. People are paying more to have more direct access to you.
i. Pros- People will naturally want to reach next level,
j. Cons- it is very character driven. Best for someone who has charisma

9. Publisher model ( mine)
a. Create a single deep funnel
i. Over achiever method
b. Create additional funnel in similar but different space with different expert.
c. Create additional products to cross sell between funnels
d. Seek out and find top experts in their field, as it relates to you.
e. Pros- multiple deep funnels can provide deep profits
f. Cons-must be able to handle manage larger organization, must be able to provide clear goals and directions to group. Must know how to best integrate various funnels

Thanks so much zendolphin! I will be coming back to this and trying some of this out soon. I'll post how the results turn out.

been a serial entrepreneur since 1991 (when I was 21)
Started and run 14 diff businesses, online and off line. (not all successful)
Bought over 250 apartments in 2.5 yrs starting with no money
Started a company, took it public, built it for 5 yrs. Raised 90M in money for it and other businesses of mine,
Was up to buying over 300 houses a week in 2007,
sold out 2007, Started online business in 2008,
buying up businesses, mostly websites now
hard money lender,
Angel Investor,
Coach for executives,
Do consulting for companies that want to raise money or go public,
Sit on a few boards of directors in a strategic capacity.
Deal Maker, and Strategic Connector.

so.... been around a bit. that's all.

Originally Posted by 458

I have a question, can you lay down the pros and cons of buying property vs being the lender for property?

Could you as well talk specifically on the liability side of buying vs lending and why you chose to stop buying and start lending.

Buying property
Pro, Long term appreciation, Value add by improving the property, increasing cashflow over time, can get leverage to buy multiple properties, or use little cash to buy. better ROI via value added activities.

cons, Management. until you have enough cashflow to pay someone else, its usually you who is doing it. Most people dont have the developed skill set with management, so it typically leaves a bad taste in peoples mouths, ( you hear all the BS bellyaching about how hard it is to deal with tenets ect...) do it long enough tho, and you will develop the skill set or go broke.

Lending.
Pros, more passive, nice place to park excess cash, decent returns if done right, less management, less hassel unless they don't pay, then only minor hassle. MUCH more liquid (if you needed cash tomorrow, and had to sell your house your stuck until it sells, where as I can sell 1 loan or multiple loans in about 3 days, regardless of the economy) , very cheap to outsource the management, Can make almost as much as a rehabber, with no working on the house , a default can either damage your principal position, or it can double or triple your profit.
Cons, less leverage, takes more cash, takes a higher level of understanding the rules/laws around lending, debt collections, and how to handle default. maybe slower than buying and fixing, no appreciation, (what you lend is what you get back, plus fees and int rate)

short and sweet, hope that helps
Z

Thanks!

Just another Nugget

So here is another question I get.
How do i know if the product will be successful.

While it was talked about in the 4 hr workweek, some people needed to see it in action.

This is an actual test we ran on a product Idea a friend of mine had. While I said, it may not be worth it, she vehemently disagreed, so I showed her how to run this test, and we did it pretty quick

in the end she saved months of work, for a product that would not have made her enough money.

she ended up focusing on something that would and that's why you test. To kill bad ideas fast.
so you can really work on ones that are truly great.

The Test...
2011-05-19_2157 - xendolphin's library

Zendolphin its being a humbling experience reading this forum and actually seeing successfull people sharing and giving back knowleadge makes me go for it and soon i will give it back and help

Thank you

top notch

everybody should run theirs ideas trow the internet before advancing to other stages of development.

simple, elegant and effective.

Thanks

Originally Posted by zendolphin

Bought over 250 apartments in 2.5 yrs starting with no money

How did you get started with no money? Did you do this while running a business?

Originally Posted by zendolphin

Was up to buying over 300 houses a week in 2007,

How is this even possible...?

Just curious: As far as your business experience goes, what types of businesses have you been involved in? Retail, e-commerce, Affiliate marketing, blogging, Service business, Lead generation...?

Originally Posted by zendolphin

Was up to buying over 300 houses a week in 2007

I assume you were buying bulk portfolio properties from distressed lenders/REITS? Otherwise 300 houses a week is 42 houses A DAY, or nearly 2 houses an hour if you are working with no sleep, or 4 houses an hour if you are working 12 hour days.

That means you closed a house every 15 minutes. Care to elaborate?

BTW, thanks for some great info!

Originally Posted by MJDeMarco

I assume you were buying bulk portfolio properties from distressed lenders/REITS? Otherwise 300 houses a week is 42 houses A DAY, or nearly 2 houses an hour if you are working with no sleep, or 4 houses an hour if you are working 12 hour days.

That means you closed a house every 15 minutes. Care to elaborate?

BTW, thanks for some great info!

Yep Yep, we buying bulk REO, and bulk non performing notes.

We had built a whole network of RE investors around the country that we sold the Notes or the REO's too. With the Notes we often kept the servicing for the investors since we were geared for it, with a whole loan servicing platform.

Since we were able buy in bulk we were averaging a 25-30% on the dollar price point, (some as low as .09 cents on the dollar, some as high as .80 cents on the dollar) we could then turn and sell to investors at .50-.65 cents on the dollar if they closed quickly.

as an example, we would buy 100 houses on Monday in 15 diff states and have the bulk of it sold before Friday (maybe 60%) with the following Monday receiving funds from investors.

since we were bulk buyers, we would often purchase with a single contract, (if notes) or with separate deeds, or a master deed with the bank acting as a title insurer. (so not 100 single closings, because that would have been too much work)

it was very fast. if we found issues with title later (up to 2 yrs later in some cases) the bank would buy it back from us. since we had that guarantee, we often just passed that back down to the individual investors, speeding sales even faster.

Many of our local investors were repeat buyers we developed a reputation of buying back, or paying for, or discounting if there were issues.
since we were often in the buying banks problems and solving them, our local buyers were often in a similar market of solving problems, so they understood the model and it worked well.

the speed of the markets at those levels were amazing. we would get a new pool to look at Monday by wed we had our due diligence done, and a bid submitted, and we could close that Friday.

we built a pretty good reputation with the banks for fast closings. we often geared up for end of quarter or end of year pools. by doing that, we could get default managers (who were sweating bullets) and we would price as low as possible providing close before EOQ or EOY

We had a 75M LOC for closing pools fast, we would close a pool, sell off part of it, to reduce our cost basis in the pool then bring in joint venture partners in deals, who would fund the purchase of the pool from us, (replenishing the credit line) and moving the pool a longer term, maximization of the asset style of management.

We managed to outsource some of the elements of the process, by using many of the same networks that banks already use.

since we were private investors, and bought at a discount, our goals, and drivers of our business were much different than banks, who had restrictive regulations regarding bad debt, and non performing assets.

this company came about when I got tired of trying to compete with the sharks on the foreclosure court house steps. So i started going up stream.


Hope that helped illuminate how to buy 300 houses a week

Ok, guys, here is a freebie
This is a process I started to think up a while back, I decided to formalize it in one of my mini processes.

I posted something like this in another thread, but I don't remember where. I am putting this here, as part of my semi random collection of golden nuggets


How to get 2K in google adwords fast and almost free.
First you have to find about 20 $100 coupons not that hard you could go to fiver at
http://fiverr.com/users/affiliatehel...dwords-coupons
to get these. If you look around, you can find 100 dollar ones, easy too. But for arguments sake, it costs you 5 bucks.
you need to setup 20 google accounts. About 20 hrs worth
and 20 phone numbers (yahoo voice or Kall8)
2 bucks per number.
Kall8 800 Numbers & Toll Free Number Services
or
Yahoo number.
and you need 20 credit cards, with 5 bucks each on them. So 100 bucks

Totals
20 cards $5 each $100
20 numbers $2 each $40
20 hrs setup $4 each $80 (offshore)
20 coupons $5 each $100
Setup 1 keyword set 1 campaign 3 hrs $12

For 1 account its $5+ $2 + $4+ $5 =$16
10 accounts = $160
20 accounts = $320
Setup up accounts,
Install credit card
Install phone number
Pick a niche to advertise in, or if you have a product, use that.
Setup 1 adword campaign, download it, copy it, and upload to other accounts
Setup excel sheet with all info centralized
since you now have 20 accounts and 2K of nearly free google ad spend. Start spending
Goal: to get as close to break even as possible on the money. I.e. spend a dollar make a dollar. You now have 2k to go and try something else.
If you can make it profitable, like a 2-1 ratio, spend 2K make 4K.
Should be able to be done in about 2 days setup time, and run for a month. Or a week.
Even if you are close to “break even” you have made a profit.
Since you have spent about $320 to get 2K you would have to spend 1 dollar and make only .16 cents! To just break even.
This also assumes you pay someone to do all this work at 4 bucks per hr, overseas. (odesk.com)
Essentially you could get about 10K in advertising for a mere $1600 bucks. What a return on investment if you did this. You now have your grub stake to go out and try almost anything after that.

Z