Do You Have A Successful Entrepreneurial Premise?

**AJ2009** · Sep 15th, 2009, 05:20 AM

Thanks for the advice! The only thing I'd like to add is that you need to check in advance how the people with a problem can be targeted. So many great ideas get stuck on marketing issues.

**Seshiro** · Oct 14th, 2009, 08:37 PM

This was very good, very imformative, Should definitly be stuck.

**redbearing** · Oct 24th, 2009, 01:34 AM

This is definitely one of the most important forum post that I have ever read about being an entrepreneur in my whole life. Thanks PhxMJ!

**Dooley** · Oct 28th, 2009, 10:28 AM

''Money is a like a mischievous cat; if you chase it around the neighborhood, it eludes you-- hiding up a tree, behind the rose bush, or in the garden. However, if you ignore it and focus on what attracts the cat other than the cat itself, it will come to you and sit right in your lap.''

Very true! Great post!

**Caesarion** · Dec 1st, 2009, 04:05 PM

Your giving this stuff away for free??

**Gymjunkie** · Dec 1st, 2009, 04:51 PM

Originally Posted by Dooley

''Money is a like a mischievous cat; if you chase it around the neighborhood, it eludes you-- hiding up a tree, behind the rose bush, or in the garden. However, if you ignore it and focus on what attracts the cat other than the cat itself, it will come to you and sit right in your lap.''

Very true! Great post!

Same goes for women too actually.. ;D

**CardShark** · Dec 2nd, 2009, 07:46 AM

The 1st post in this thread is awesome. A much needed reminder.

**^eagle^** · Dec 21st, 2009, 04:56 PM

Originally Posted by PhxMJ

I can't wait for it either ... WTF is taking so long ... ha ha

I will make a follow-up thread about how to change your entrepreneurial mindset.

Any follow up on The How?

Just want to be sure I'm not screwing anything up.

Otherwise I'll wait for the book.

Thanks again man. Your the best! No BS. Just the facts.

**MJDeMarco** · Dec 21st, 2009, 05:15 PM

Originally Posted by ^eagle^

Any follow up on The How?

Yup, Chapter 37: The Open Road. Here is the first sub-section of the chapter.

Originally Posted by The Millionaire Fastlane

Needs, Ideas, Opportunity And The Open Road

Opportunities, and the open roads they represent, are everywhere. Look around. That person complaining at the store counter. Opportunity. That stupid voice mail maze you hate navigating when you call the bank. Opportunity. That unsold house that languishes on the market. Opportunity. The trash on the side of the road. Opportunity. The rotting salad that lasted only 2 days in the refrigerator. Opportunity. Those people bitching on that online forum. Opportunity.

If you can't see the opportunities that surround you everyday, you haven't tuned your Fastlane frequency to them. When you make a few minor mental adjustments, roads seemingly closed are suddenly opened.

Opportunity is misinterpreted by many entrepreneurs because they associate opportunity with breakthrough, legendary ideas. They seek virgin ideas, perfect and new, one that would be unveiled to the world in a grandiose affair.

Rarely does that happen...

**milliona** · Jan 15th, 2010, 06:01 AM

So is the book out already, MJ? Am I missing something?

Anyway, you have a gift.

Thanks for sharing it with us.

Opportunities, and the open roads they represent, are everywhere. Look around. That person complaining at the store counter. Opportunity. That stupid voice mail maze you hate navigating when you call the bank. Opportunity. That unsold house that languishes on the market. Opportunity. The trash on the side of the road. Opportunity. The rotting salad that lasted only 2 days in the refrigerator. Opportunity. Those people bitching on that online forum. Opportunity.

All I can say is, I love opportunity.

And reading this, no doubt, is.

**PaulRobert** · Mar 23rd, 2010, 03:56 PM

Bump.

A new day and a new lesson refreshed and learned.

This thread came to mind today during an online class I am taking. It is about the internet and marketing. Well the assignment was to come up with business ideas.

Some of the replies-

I will start a hair salon because I like styling hair and there are salons in my town that are always busy.

I will start an ice cream shop that is next to an amusement park or mall because during the summer there will be a lot of customers.

I thought to myself, how ironic, this course repeatedly says " You need a business plan, you must have one or you will fail."- While that is true in many cases the big picture is missing.

As you can see, those ideas above focus on I. As MJ's first post talked about the Karate guy, these businesses are set up to fail and why is that? They are focusing on themselves and not providing a new or special value to customers. The student's ideas are focused on their own interests!

You can have the best business plan written in the world, but if your business is not providing something that brings value to people, you will be included in the statistic that 9 out 10 businesses fail.

**andviv** · Mar 23rd, 2010, 06:55 PM

Lamboman, excellent point. If you don't mind my asking... what is your premise right now? Have you found yours yet? (and congrats on taking the lead on spam-hunting here!)

**PaulRobert** · Mar 23rd, 2010, 08:04 PM

Originally Posted by andviv

Lamboman, excellent point. If you don't mind my asking... what is your premise right now? Have you found yours yet? (and congrats on taking the lead on spam-hunting here!)

Thank You.I have indeed found my premise.The product that I have developed will be used as an advertising tool for companies to reinforce their brand name. I will be providing them value with a product that will get their name out into the public and attract customers. My name nor my company name will not be on my product, their name will be on it instead.

**Phil** · May 24th, 2010, 10:35 AM

Originally Posted by PhxMJ

Do You Have a Successful Entrepreneurial Premise?

If you can make 1,000,000 people achieve any of the following:

1) Make them feel better
2) Help them solve a problem
3) Educate them
4) Make them look better (health, nutrition, clothing, makeup)
5) Give them security (housing, safety, health)
6) Arise a positive emotion (love, happiness, laughter, self-confidence)
7) Satisfy appetites of all kind, from basic (food) to the risqué (sexual).
8) Make things easier
9) Enhance their dreams and give hope

Do any of the above and I can guarantee you this: You will be worth millions.

Wow I love that. I don't know if I have ever actually read this before or I've absorbed so many fast lane lessons from using the site for almost 2 years but My next business venture actually ticks all 9 of the above boxes. I'm so happy.

**deepman** · Jun 2nd, 2010, 02:31 PM

Thanks for the information and I totally agrees with you. Now my question is how do you train yourself to see the needs that people want, or opportunities ?

**mlsalters77** · Jun 3rd, 2010, 02:19 AM

This is a great post! While I must admit I do believe there is something to be said about pursuing your passions and doing what you love (I'm an artist, thats a die hard core belief. lol) I have been reading more and more material in the past year that suggest exactly what you have said here. To quote a close friend "People don't want 3 inch drill bits, they want 3 inch holes." If you service the needs of others your clientele will be endless.

**mlsalters77** · Jun 3rd, 2010, 02:37 AM

Originally Posted by deepman

Thanks for the information and I totally agrees with you. Now my question is how do you train yourself to see the needs that people want, or opportunities ?

When you open up to what's around you I believe it is hard not to notice the needs of others. I think we spend so much time concerned with our daily lives, problems and desires that we have learned to filter out the natural care for others that we are all born with. This may sound a little touchy-feely but children notice everything. especially the pains of others and if you notice it, they always have a whole hearted solution (which we as adults tend to laugh off as cute.) I think listening and seeing things with a child's eyes (meaning honestly and with out discrimination or prejudice) is a true first step to finding those opportunities. Simply said, there are opportunities for greatness all around us its just a matter of spreading your arms out and touching people (like that scene in unbreakable. lol)

**Allseeingeye** · Jul 19th, 2010, 08:43 PM

This is truly some sound advice! What an inspiring post!

Blessings

**bateati** · Aug 10th, 2010, 12:35 AM

Originally Posted by PhxMJ

How can I make money starting a business?
What business can I start with $200 and still make $5K per month?
What home-based business can I start?
I have a friend who manufacturers widgets; you think I can make money selling them?
How can I make a passive income?
What's a good product to sell on Ebay?
What's the best business to start on a shoestring?

If you find yourself sitting around asking yourself these types of questions, your entrepreneurial premise more than likely will lead you into the 90% failure category.
MJ

Great to know I'm not motivated or asking any of these questions.

Whats funny is when MJ wrote this I was a 17 year old in boot camp.
My second week there. I was probaly doing push ups.

**Russ H** · Oct 5th, 2010, 12:09 AM

One of my all-time favorite posts by MJ.

I go back and read it any time I'm developing something new for our business, to keep my focus.

-Russ H.

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