I could be way off base here, but I think he was referring to "owning the chain", but using real estate.
An example of a vertical monopoly in business would be a corporation that owns the manufacturing, wholesaling, and retail ends of the business. Carnegie, with his steel company, is one of the greatest examples of this.
One way I could relate this to real estate would be to own the properties, the management, the brokerage firm, and even the financing. Hard to do? Absolutely -- but it's definitely FASTLANE!
Oh...and the reason I know this? I got it wrong on my test in my AP Econ (Economics) class, and I learned.

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