A great book I recommend is: The Lean Startup by Eric Ries. I just finished this book this morning after starting yesterday and it's everything Fastlane. It's especially centered on listening to the market and letting the market design the product or service. A must read.
I saw one of the founders of Dollar Shave Club reading it so I figured it must be good and sure enough I thought it was good.
Very detail info on how to tune into the market, very science like.