New Book Cover, Cover Testimonial, Your Thoughts?

[wade1mil]

(2) Seriously, you'll learn more in 2 days from this book than you will in 2 years of business college courses, and it's 1/100th of the price!

I could probably edit out BALLS to GUTS and CRAP to JUNK.

3, 4, 5, 7 are too vague and somewhat cliche. If I read that testimonial, I immediately think, "Ya, ya, ya."

6 and 8 are a little better than the ones above, but are missing some POP!

1 and 2 are the best, but I like 2 best, even with the word BALLS in the first one. 2 is specific, measurable and makes you think of what it would be like to learn more in 2 days instead of 2 years for less money. Total mental picture!

[wade1mil]

I'm meeting with a book buyer today (buyer for bookstores), Ill let everyone know if she has the same thoughts about "crap" and "balls".

And you could always replace balls with &@*%$ or something...

[MJDeMarco]

Well I met with the buyer on Saturday and she confirmed that BALLS and CRAP was a risk, but not for her. She loved the new cover and the testimonial but did say that other wholesale book buyers in the space might perceive it as a risk.

The testimonials that resonated with her were #1, #2, and #6.

I also learned something far more valuable than the testimonial itself - never put "amazon" on a book cover if you want your book to be in the book stores!

[SHHDlove]

I really like #8. Really captures my thoughts on this book.

[bflbob]

I know this probably isn't the thread to say this in, but I gotta admit, being able to communicate directly with the author of a book I read and loved is pretty amazing.

This personal attention to users is probably why Limo.com did so well.

People love to know they matter.

[MartinV]

(6) This book is a wake up call of epic proportions and I think some of those talking head gurus are going to put a price on his head.

BUT, if it's ok to selectively quote, I think this is much stronger. The last part of the sentence just muddles the message.

(6) This book is a wake up call of epic proportions...

[hrishikesh]

Split test between 1 and 2.
Put it in 2 different identical shops and put the book near the entrance or something.
Also put a cardboard cutout or poster of the book cover.

[Russ H]

No wholesale book buyer (ppl that buy for bookstores) would ever put TMF on a book store shelf with BALLS and CRAP on the cover. This is an issue. Don't get me wrong; I love it. My book is finally making it into the bookstores and the last thing I need to do is to douse water on the flames by having unprofessional language on the cover.

Strongly agree.

-Russ H.

[Russ H]

This personal attention to users is probably why Limo.com did so well.

People love to know they matter.

This is something we've implemented in a big way this year.

(thanks, MJ, for indirectly influencing my decisions to do this).

Lots to tell you all about at the next B&P . . .

-Russ H.

PS speaking of which, we're almost done w/the sign up site.

[Russ H]

(2) "You'll learn more in 2 days from this book than in 2 years of business school. And you'll save about $100,000."

(never hurts to contact the original reviewer, and ask them if they're OK w/the change)

-Russ H.

[nuwav]

I like number (2), Because I can relate to it, I did a business/IT related degree. I learnt more from your book, because your book provides a methodology that can be used in the real world and digital world.

I do like number (1) also, only because I have not seen any other business/finance book with that type of testimonial, it could make your book stand out. But the question is will it encourage people to buy your book? it's a shame you can't split test.

[FastNAwesome]

(6) This book is a wake up call of epic proportions and I think some of those talking head gurus are going to put a price on his head.

#6

To me, this one's superior to other options without second thought.

[Kid Money]

1 0r 8...... nobody wants to read the same ole books about wealth....people want you to cut out the BS and give it to them straight!!!!!!!
do not go with any other than 1 or 8. That would have got my attention over some other book......its ballsy!!

[jessica_david]

I will go with 5 & 7, Or you can combine both like 'The Last Book You Will Ever Buy on Wealth Creation and Business & 7 This book will open your eyes to how the rich really get rich.