Hope I'm not repeating someone else's thoughts but I really think your Books sales page could use Video salesletter from your own house with you telling a story of yourself and biz, that would be a great proof and would give much better connection to potential buyers and first time visitors. Much more emotional bond can be created with video. Look at Gary Vaynerchuk's small vids also. People want to see real you and the they will buy the book as a souvenir (true in Godin's case, Gary's case, 37Signals etc).
I can't PM you with more ideas so if you are interested MJ, lemme know I can throw some ideas for ya about a video or series of them..![]()



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