From what I’ve seen, it’s a counter-intuitive way of looking at the world – or a counter-intuitive way of expressing what their beliefs are. If the average person thinks you need to go big in order to build a big business, Eric Ries comes up with something that sounds counter-intuitive but actually makes sense, which is, “No, go small. Go LEAN.”
Interview With The $30 Million Dollar Man - Andrew Warner
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