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Thread: Bootstrapping e-Commerce to 16 Million: Cableorganizer.com

  1. #1
    Bond is offline
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    Default Bootstrapping e-Commerce to 16 Million: Cableorganizer.com

    "We had a hard time hiding all the ugly cables we had behind our computers. We had two desktops and a few laptops as well as printers. We had a roommate at the time who had a computer, printer and hubs.


    The room itself was very pretty. We had painted and put in crown molding and a new desk. All of the computer cables made the room look ugly. I was looking for products to hide them or conceal them, and I could not find anything. I looked for a month and a half to find products and I finally got the idea of putting Velcro straps around the cables to bundle them. I then found a surface raceway at HomeDepot which we were able to stick the bundled cables into.


    My husband and I thought that we could not be the only people who had that problem. A lot of people have more than one computer or a media center. There are a lot of cables in American homes. We decided, spur of the moment, to set up a website to tell people about a few products they could purchase to conceal wires. We only had a couple of pages on the website. After about a week I started getting comments on the website. People were asking us where they could buy the products, so my husband and I decided to purchase $40 worth of inventory in our garage, and we started selling the products online."

    Bootstrapping e-Commerce to 16 Million: Valerie Holstein, CEO of Cableorganizer.com (Part 1) | Sramana Mitra

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    PatrickP is offline
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    Simply AMAZING success.

    Of course it helps that they had the intelligence to put up a website back in 2002 long before the market was flooded they probably never imagined what it would turn into.

    I truly believe simple things like this site is beyond my reach for one simple reason. I would never pay for such a thing. I used twist ties off bread bags instead. So at the most basic level it is tough for me to understand why people waste money on such things.

    Anyone else find this for themselves?

    Anyone else like me, so completely out of the loop on what the average person will actually spend money on?

    I have rarely ever even looked at something for sale and thought OH I want that! Includes magazine ads, TV ads etc. Nothing not watches not clothes, not food, not vacations etc etc. I will say my one weakness is houses. For some reason I continually want another house in another part of the country. Wonder if a psychologist could have a field day with that one lol

    My wife actually complains that I never spend money to buy anything.

    I have not been in a mall in probably 10 years. Probably gone out to dinner 5 times in the past 10 years. Probably have been in any store, of any kind, less than once a month for my entire life.

    It isn't so much that I don't want to spend the money it is just that I don't see the point in it for 99% of things that probably can be found in almost all households in the USA.

    I count myself as truly blessed because I have never longed to buy something so I don't have the desire to spend money basically at all.

  3. #3
    sam22 is offline
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    Quote Originally Posted by PatrickP View Post
    Anyone else like me, so completely out of the loop on what the average person will actually spend money on?
    Yes, I never spend money for in-app purchases (e.g. for games). But there's a whole economy based on that.

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    TK1
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    Quote Originally Posted by PatrickP View Post
    Simply AMAZING success.

    Of course it helps that they had the intelligence to put up a website back in 2002 long before the market was flooded they probably never imagined what it would turn into.

    I truly believe simple things like this site is beyond my reach for one simple reason. I would never pay for such a thing. I used twist ties off bread bags instead. So at the most basic level it is tough for me to understand why people waste money on such things.

    Anyone else find this for themselves?

    Anyone else like me, so completely out of the loop on what the average person will actually spend money on?

    I have rarely ever even looked at something for sale and thought OH I want that! Includes magazine ads, TV ads etc. Nothing not watches not clothes, not food, not vacations etc etc. I will say my one weakness is houses. For some reason I continually want another house in another part of the country. Wonder if a psychologist could have a field day with that one lol

    My wife actually complains that I never spend money to buy anything.

    I have not been in a mall in probably 10 years. Probably gone out to dinner 5 times in the past 10 years. Probably have been in any store, of any kind, less than once a month for my entire life.

    It isn't so much that I don't want to spend the money it is just that I don't see the point in it for 99% of things that probably can be found in almost all households in the USA.

    I count myself as truly blessed because I have never longed to buy something so I don't have the desire to spend money basically at all.
    This reminds me of the Big Bang Theory episode where Sheldon Cooper tells he doesn't open any of his recent paycheckes, because all the things he would like to buy haven't been invented yet

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    BeingChewsie is offline
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    Quote Originally Posted by PatrickP View Post
    Anyone else like me, so completely out of the loop on what the average person will actually spend money on?
    Yes. It has been one of the biggest obstacles for me to overcome. I try to not think about whether or not I would buy a product or service, the answer is almost always "No", unless it can make me money or really save me time. I don't use myself as a test of whether a product or service has a market, I'm absolutely not the market lol.



    Sue

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    PatrickP is offline
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    Quote Originally Posted by TK1 View Post
    This reminds me of the Big Bang Theory episode where Sheldon Cooper tells he doesn't open any of his recent paycheckes, because all the things he would like to buy haven't been invented yet

    lol


    Talk about not cashing pay checks, before I had a business I usually worked 2 full time jobs and only cashed the pay checks from one of them and just held on to the checks from the other job. Well after I left a job and moved south I cashed about 5 months worth of checks. I found out years later that my old boss went around telling people that his mortgage and car payment checks bounced because I did this and he was furious with me.

    Guess he didn't understand keeping track of what checks you have written hmmmm

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    Motivated is offline
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    Lucky your old boss didn't go bankrupt in that time.

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    PatrickP is offline
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    Quote Originally Posted by Motivated View Post
    Lucky your old boss didn't go bankrupt in that time.
    Yes because that happens so often with businesses that have been around for 20+ years

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