Thread: Unconventional business methods

You need to read this little ebook. Why? Because it is unconventional to say the least. I also think it will have many of you raise an eyebrow or two. Some may even curse over how stupid this guy is. Personally, I like his methods and I have adopted the price method myself. It does work, if you look "profit wise" that is. And profit is what the game is all about, no?

Enjoy:

http://www.evancarmichael.com/free/B...;s_Guidev2.pdf

It's 1am here, so I'll be kinda short.

I read some of it, and a good deal of what I read is naïve advice which could be dangerous because of the lack of information given, and ignorance of the context in which it will be used. It provides some good general ideas, but the application of them (the critical part) seems to be generalised. The first example that comes to mind is the one about raising prices. The author plays up the idea that raising prices is great for minimising low-value customers, most people won't care, etc. He fails to address the issue that raising prices for commodity products/services could particularly dangerous, for instance. If you own a gas station and raise your prices based on his advice, what would happen to your sales? Some customers of some products of some companies in some industries are fine with price increases, but others aren't.

I also had a quick look at his website. He seems to be building himself a business based on his face and voice... he's a speaker. Some of his other stuff just re-hashes old stuff from Tim Ferriss and other common sources.

I'm not passing judgement on him before I look more deeply at the document and his site, but initial glances seem to warrant caution before using his ideas. I'd encourage everyone to engage their critical thinking skills before deciding whether it's for them.

:-)

Thanks for passing on the link, though!

Daniel.