Fanocks, this is a nice little book. Great find.
I have applied the price method several times in the past. It's very effective. It gets you more income and profit and it saves time. What he mentions about the customers who want the lowest prices being the same people who take up a disproportionate amount of your time is very true. So, yes the price increase gets rid of them and frees some of your time.
The funny thing is that right now I am involved in a turnaround operation of a medium-sized company of a friend of mine and we have been doing all the obvious things, but we have not considered increasing the prices. Even though I have experience with it, somehow it did not appear on my list of actions for this company. This illustrates once more how most of us are programmed when it comes to pricing. Thanks to your post it's on the list now.