I don't know if this has already been discussed somewhere on this forum, but have any of you checked out ModCloth or it's founder, Susan Gregg-Koger? It's definitely a story to check out. I think that the way she has branded that site is absolutely fantastic (ModStylists, ModMail, etc.) and my girl friends will tell you that the sole reason they buy all of their clothes from ModCloth is because of the unique product descriptions.
Indie, Retro, Vintage Dresses & Cute Clothing | ModCloth



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