Lead Gen / Marketing Business

**debronsky** · Dec 8th, 2011, 11:14 AM

I have an idea for a Lead Gen/Marketing Business in fairly new niche industry. We have large institutions (buyers) for these leads from $10-$40 per lead. The problem we are solving is that these foreign institutions don't know how to market to Americans to grow their business.

I'm looking for some guidance or tools to use to get this business started. I have a partner willing to invest some funds, but just need to know how to get started. I have some knowledge using Google Ad words and Facebook Ads to generate leads. Do I need to invest in Lead Gen Software tools? What else do I need to know?

Any help would be much appreciated!

Thanks!

**458** · Dec 8th, 2011, 05:38 PM

Money for what? If you dont know then you should go back to square one. Cost of a php lead system is about 200 bucks so I would be careful how you spend your investors money. If your going to use it to market your website then tell him that and explain the risks, dont lie.

**debronsky** · Dec 9th, 2011, 11:16 AM

My investor is also my partner. He has the money and I have the time, energy, and ideas on how to make this a profitable business. Money for marketing, Facebook & Google Ad campaigns, etc. Why would I lie to my investor and partner. Of course I would explain the risks.