The moral of the story is:
Google CONTROLS the internet. Search, advertising, advertisments, advertisers, just about everything. They now seem to be controlling individual search results based on social media (my opinion) interaction. If you plan on making money on the internet, be prepared to play Google's game and stay in their good graces. Otherwise, you just may find your adsense account revoked, you website bannished to the 'neverland' of websites and your individual search results skewed.