Which Home page should I go with

[StartupsRFun]

I have two homepage layouts that I have created, and am looking for feedback on which one you think I should go with. Some of this stuff is place holders like the how it works, but from a visual standpoint, which one would make you more willing to buy, also any advice on things to add to improve either one would be much appreciated.

Home page 1

Home page 2

 

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[Ashten]

They are both really good, but I would say I would go with Home Page 2 personally. It'd definitely be a deal breaker if you changed the header font color & font style as well, but I'm sure you'd do that anyway. Good luck!

 

[GuestUser113]

I would go with Home Page 2. Reminds me of this;

 

[GuestUser201]

Shit I'd actually buy one of these.
For the site, take your 2nd design, and make all of the orange buttons red like they are in the first design.

 

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[davedev]

My vote is cast for Home Page 1.

Why? I don't like the white text over the photos on Home Page 2. I don't want to work to read. Even though the picture is better (close up on the product), the text ruins it for me.

However I do like the graphic you used under the header more than the one used in Home Page 1.

 

[sle3pyguii]

I like the second one, but I'd prefer to see a big CTA button on the banner also rather than having to look a bit down the page to see it.

 

[davedev]

I like the second one, but I'd prefer to see a big CTA button on the banner also rather than having to look a bit down the page to see it.

I agree. Give em somethin to click on above the fold.

 

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[StartupsRFun]

I agree. Give em somethin to click on above the fold.

Take out the photos of the product and just put a big "Buy Now" that takes them to the product page? Or have both?

 

[TheSilverSpoon]

OUR opinions don't matter​

Test them both. Look at your numbers and let your CUSTOMERS tell you which ones they like more.
Many times the "better" version of something (in terms of conversions) isn't the prettiest, nicest looking, or most broadly appealing.

Take a look at landing page rotators if you aren't familiar with testing two pages at one time. Good luck!

 

[davedev]

Take out the photos of the product and just put a big "Buy Now" that takes them to the product page?

The photos are good. I'm not sure you should put a buy now. But the best thing you could do imo is to check out some other sites.

https://stripe.com/
https://www.simple.com/index-simplified/
http://www.minaal.com/ (CTA up nice and high, cool copy too)
http://www.freshbooks.com/ (if you're doing white text, go bold on solid strong colors)

Test them both.

Brilliant advice.

 

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[StartupsRFun]

Updated based on the advice given here, thanks guys. Just wanted to share, and will be testing both designs as well.

 

[Andy Black]

OUR opinions don't matter​

Test them both. Look at your numbers and let your CUSTOMERS tell you which ones they like more.
Many times the "better" version of something (in terms of conversions) isn't the prettiest, nicest looking, or most broadly appealing.

Take a look at landing page rotators if you aren't familiar with testing two pages at one time. Good luck!

^^^ This. We're not your market.

---

Also.

You can't judge a landing page in isolation!​

If I'm looking for car insurance, it's a crap landing page.

What is the visitor looking to do when they land?

What were they doing before they saw your ad, author bio, etc that enticed them to click through?

What's their expectation when they landed? Does that experience match that expectation?

If it's was search traffic, then I'd want to know what the visitor was searching for, what ad they saw, THEN I'd want to judge the Search-Term > Ad > LandingPage UNIT.

See these posts:

1. https://www.thefastlaneforum.com/community/threads/the-holy-trinity-of-paid-search.52673/
2. https://www.thefastlaneforum.com/co...stake-2-our-landing-pages-dont-convert.52617/

---

What's YOUR goal for the landing page?

Is it to convert visitors into leads/buyers?

Or is it to showcase your site to business partners, potential business partners, investors, etc?

We also need to know that before we can judge a landing page...

 

[Deleted21961]

Voted for second, by totally agree with Andy Black, test it in the Wild, not at the forum.

 

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[Mattie]

I like page 2

 

[JamesSJ]

I think you shouldn't decide by the personal preferences of individuals here - have both pages built and split test them.
The hard numbers won't lie!

 

[StartupsRFun]

I think you shouldn't decide by the personal preferences of individuals here - have both pages built and split test them.
The hard numbers won't lie!

Agreed, but was able to get some good advice and links to landing pages that have converted, so nice to incorporate those tips and see if they work.

 

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[Tony Nguyen]

WOW, that's hard to decide i like them both, i say test them both and see what your customers like.

Edited LOL this video suits this thread nicely.

 

[seamles]

second the second vote, ha.

 

[TJPB]

Is it bad I had to look up what EBT is? I imagine if only your market sees the page, then it's ok. I like #1.

 

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[StartupsRFun]

Just launched the website here: EBTPrivacyCover.com

Would love some feedback, as I noticed the amount of people adding the product to their cart and not purchasing seems a little high, even though its only been live a few days, would like to know if anyone sees anything that would indicate why thats happening. I went through and did a test purchase and couldnt find anything, but maybe more eyes could help.

Also just started marketing on FB and working on sending out a press release. Any suggestions on other marketing channels? Thanks

 

[MJ DeMarco]

Just launched the website here: EBTPrivacyCover.com

Site looks great and as much as I hate to admit it, it solves a problem.

 

[sle3pyguii]

Love the new site. Found a small problem though.

The black and white banner image doesn't fully extend to the right of the screen. There's a gap about between the right edge and the image that's pretty large.

 

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[StartupsRFun]

Love the new site. Found a small problem though.

The black and white banner image doesn't fully extend to the right of the screen. There's a gap about between the right edge and the image that's pretty large.

Thanks, yeah I noticed that too, working on fixing it.

 

[MayaMagpie]

I'm responsible for another abandoned shopping cart... Wanted to see the process. One thing I would mention is that you offer free shipping - At least nothing was added to the price of the cover when I attempted to check out. People love free shipping! But if it's nor free, you should mention that too.
Other than that, the site looks great.

 

[StartupsRFun]

I'm responsible for another abandoned shopping cart... Wanted to see the process. One thing I would mention is that you offer free shipping - At least nothing was added to the price of the cover when I attempted to check out. People love free shipping! But if it's nor free, you should mention that too.
Other than that, the site looks great.

Thanks, appreciate the feedback, will set free shipping up tomorrow.

 

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[qvantage]

I think both homepage designs are good but homepage2 is better then 1 so i would like to recommend that to use for your website.

 

[splok]

Would love some feedback, as I noticed the amount of people adding the product to their cart and not purchasing seems a little high

I'm not sure what the expectations are of your typical traffic, but it took me a while to figure out what the product actually was. It initially seemed like it was something that was meant to hide your credit card number from being seen/photographed (might be a good alternative market for you, since I thought that was a reasonable idea at first impression). I expect that some people are clicking the buy now button in hopes of finding more info.

Also, your main call to action is the "Get My Cover" button which doesn't actually seem to be a button.

Maybe a minor point, but if anyone reads the FAQ, they might be turned off by the suggestion that you need an xacto knife for the "installation". I bet that a lot of your target market has no idea what an xacto knife is. A video showing the proper application and trimming would help, and you should probably just use scissors for the trimming.

 

[Samantha21]

Keep up the good work. The site looks nice.

 

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[rcdlopez]

Just launched the website here: EBTPrivacyCover.com

Would love some feedback, as I noticed the amount of people adding the product to their cart and not purchasing seems a little high, even though its only been live a few days, would like to know if anyone sees anything that would indicate why thats happening. I went through and did a test purchase and couldnt find anything, but maybe more eyes could help.

That's normal. I get plenty of abandoned carts and cancelled orders to my site all the time.

 

[Boo Blizzi]

Dude... where I'm from, EBT cards are welfare cards.

And if that is the same where you are from... do you really think that many people on welfare will pay "cash" to hide the fact that they have an EBT card?

When I'm in the hood, them girls in the bodega swipe their EBT cards and enter their pin numbers with no shame.

When I'm home in the burbs, them white ladies do the same in Walmart, so Im not sure about the demand and that may be why you are getting alot of abandoned carts.

Also, according to unbounce and a few other relentless split testing marketers, big a$$ orange buttons have a higher ctr than other colors.

Ofc, you will have to test this for your market... but make your buttons pop... they look a lil flat.

Here's and example: