Keegan
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- Oct 28, 2014
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Apologies for the length of this post, my vision of this thread is that it will be a detailed documentation of my “journey”, so I got a little carried away with the word count 
First, let me introduce myself…
My name’s Keegan, I’m a 20 year old University dropout and my primary goal is to be running my own business, profiting at least $100,000 per year, by the end of 2015.
Why have I created this thread?
So, over the past 3 years, I have been a habitual lurker of many various internet forums. A serial taker, scraping all the information I could from these sites and giving nothing in return. This thread marks the beginning of my personal requital. The repayment of everything I have ever learned online through the documentation of my entrepreneurial journey. I hope this thread will inspire, teach and at the least entertain anyone and everyone who reads it.
The second reason I have started this thread (a reason that is very apparent to me in this moment) is that writing is hard… And, like anything, the only way i’m going to get better at it is through practice. What better way to practice than on you guys
Lastly, I believe that success manifests itself in the positive actions we take and that my contribution and exposure on The Fastlane Forum can only attract further opportunities in my life and in the lives of others. Alright, let’s do this!
The Story of Keegan
(Skip this section if you want to get to the business side of things)
This is my backstory from the last couple of years.
At the end of 2013 I applied for one year of leave from the Commerce and Business course I was enrolled in at University. It wasn’t that I didn’t like the course or I was failing. I just wasn’t “feeling it”. I didn’t know what I wanted out of it and I’m not someone that can stick to something unless it has a compelling end in sight.
So, I went out and found a full time job. My intention was to work for a year and then travel using the savings I had built. Work was good, I was learning new stuff every day and managed to build some great friendships. However, after 2 months of doing the same thing week in and week out (retail argh!), learning everything I could, and realising that there was a reason that the majority of people working there were only offered part time jobs when I got a full time position with absolutely no experience (hint: they’re not the best “thinkers”) I began to get agitated… Not agitated in the sense of being “twitchy”, just bored with life, unfulfilled.
When I wasn’t working, I was reading self development and business related books (just because I had an interest in them, I didn’t have any intention to take action on what I was learning about at that stage. I was just acquiring knowledge.) That was my life, just treading water, waiting until I had saved enough money to go back to University and simultaneously travel overseas…
But, as luck would have it, an opportunity arose.
Late, one Saturday afternoon, I ran into some guys I had met almost a year earlier when I was training Brazilian Jui Jitsu. We caught up. I told them what I had been doing, that I had taken leave from University to earn some money and that I was going to travel when I went back to Uni. One of the guys, Damien, asked me what I had planned for after University.
“Well, I think I want to start my own business. I don’t know what that business would be relating to, but I just know I don’t want to be working for anyone other than myself.”
Then, Damien told me about “The Millionaire Fastlane ”. (I believe that this one moment. This one suggestion, is the marking point in which my life completely changed direction and when I am a multi-millionaire who has reached his highest dreams of success I will point to that moment.)
Later that weekend I purchased “The Millionaire Fastlane ” ebook and started reading it. What can I say? I think to say I was inspired would be an understatement… I was absolutely riveted with excitement throughout every chapter. There was just something about the Fastlane idea that resonated with me and I knew that it was the path I was created to follow!
So I finished “The Millionaire Fastlane ” in about 3 days and hit Damien up with a text message to meet and discuss what I had learned from the book. This meeting lead to many more meetings which turned into mentor sessions where Damien would suggest books for me to read, courses to take and things to learn. We’d talk about goals and visions, and he’d quiz me on the actions I had taken since the last time we met. This was great because it kept me accountable and focused on learning and taking action. I owe a lot to Damien for taking the time to help me, thanks man
Anyway, jumping forward to where I am now and the important part of this progress thread!
After about 4 months of me learning and taking action, however random and undirected it was (like hiring a virtual assistant who probably thought I was crazy because I had her researching and working on a different idea every week). Damien and his business partner Jordan, seeing some sort of potential in me, offered me an opportunity that I am grateful for every day.
They had a product idea which they had previously validated, that had only now become doable because they had, by chance, found a manufacturer who could produce the product. However, as it happened, they were too busy to take the project on as just the two of them, because they are involved with other commitments. So, they offered for me to work with them and help make the project a success. Being keen to learn and recognising this as the best and fastest way to learn (taking action with the assistance and guidance of experienced entrepreneurs), I jumped at the opportunity.
This thread is the journey of a young entrepreneur, and the mistakes and successes of turning an idea into a profitable product.
Our Unique Pre-Workout Supplement
- The product we have designed is a pre-workout nasal spray.
We have created a prototype by buying ingredients online, making a mixture and then testing it on ourselves. It works!
Now we are waiting on our manufacturer to send us through a sample they have created so we can make sure their version works.
Using IndieGoGo to Fund the Initial Order
We have decided to use crowd funding to raise capital for our initial order. We chose this route because it lowers the risk of the project (we don’t have to put a large amount of our own money into it), we also feel that blogs and fitness “celebrities” (like those on Instagram) are more inclined to promote an IndieGoGo campaign than just a new supplement (however unique it is) if we were to straight up launch using our own eCommerce site.
Why not Kickstarter?
Kickstarter was the first crowd funding platform we considered, however, because our product is related to some items on the prohibited product list and we didn’t want to risk having the declined, or even worse, pulled after it had launched!
Campaign Progress
So far we have spent majority of the time planning the campaign, researching and validating different methods that we will use to promote the campaign just prior to and after launch.
We plan to promote the campaign using a number of different methods;
Reaching out to popular Instagram users
Fitness blogs
FB pages
Building an email list from people who visit our products landing page
I’m not sure if I’ve missed anything important, but I will be updating the thread once a week as well as answering any questions when I can. Please, feel free to offer any suggestions or advice and I hope everyone who reads this thread learns just as much as I do writing it
First, let me introduce myself…
My name’s Keegan, I’m a 20 year old University dropout and my primary goal is to be running my own business, profiting at least $100,000 per year, by the end of 2015.
Why have I created this thread?
So, over the past 3 years, I have been a habitual lurker of many various internet forums. A serial taker, scraping all the information I could from these sites and giving nothing in return. This thread marks the beginning of my personal requital. The repayment of everything I have ever learned online through the documentation of my entrepreneurial journey. I hope this thread will inspire, teach and at the least entertain anyone and everyone who reads it.
The second reason I have started this thread (a reason that is very apparent to me in this moment) is that writing is hard… And, like anything, the only way i’m going to get better at it is through practice. What better way to practice than on you guys
Lastly, I believe that success manifests itself in the positive actions we take and that my contribution and exposure on The Fastlane Forum can only attract further opportunities in my life and in the lives of others. Alright, let’s do this!
The Story of Keegan
(Skip this section if you want to get to the business side of things)
This is my backstory from the last couple of years.
At the end of 2013 I applied for one year of leave from the Commerce and Business course I was enrolled in at University. It wasn’t that I didn’t like the course or I was failing. I just wasn’t “feeling it”. I didn’t know what I wanted out of it and I’m not someone that can stick to something unless it has a compelling end in sight.
So, I went out and found a full time job. My intention was to work for a year and then travel using the savings I had built. Work was good, I was learning new stuff every day and managed to build some great friendships. However, after 2 months of doing the same thing week in and week out (retail argh!), learning everything I could, and realising that there was a reason that the majority of people working there were only offered part time jobs when I got a full time position with absolutely no experience (hint: they’re not the best “thinkers”) I began to get agitated… Not agitated in the sense of being “twitchy”, just bored with life, unfulfilled.
When I wasn’t working, I was reading self development and business related books (just because I had an interest in them, I didn’t have any intention to take action on what I was learning about at that stage. I was just acquiring knowledge.) That was my life, just treading water, waiting until I had saved enough money to go back to University and simultaneously travel overseas…
But, as luck would have it, an opportunity arose.
Late, one Saturday afternoon, I ran into some guys I had met almost a year earlier when I was training Brazilian Jui Jitsu. We caught up. I told them what I had been doing, that I had taken leave from University to earn some money and that I was going to travel when I went back to Uni. One of the guys, Damien, asked me what I had planned for after University.
“Well, I think I want to start my own business. I don’t know what that business would be relating to, but I just know I don’t want to be working for anyone other than myself.”
Then, Damien told me about “The Millionaire Fastlane ”. (I believe that this one moment. This one suggestion, is the marking point in which my life completely changed direction and when I am a multi-millionaire who has reached his highest dreams of success I will point to that moment.)
Later that weekend I purchased “The Millionaire Fastlane ” ebook and started reading it. What can I say? I think to say I was inspired would be an understatement… I was absolutely riveted with excitement throughout every chapter. There was just something about the Fastlane idea that resonated with me and I knew that it was the path I was created to follow!
So I finished “The Millionaire Fastlane ” in about 3 days and hit Damien up with a text message to meet and discuss what I had learned from the book. This meeting lead to many more meetings which turned into mentor sessions where Damien would suggest books for me to read, courses to take and things to learn. We’d talk about goals and visions, and he’d quiz me on the actions I had taken since the last time we met. This was great because it kept me accountable and focused on learning and taking action. I owe a lot to Damien for taking the time to help me, thanks man
Anyway, jumping forward to where I am now and the important part of this progress thread!
After about 4 months of me learning and taking action, however random and undirected it was (like hiring a virtual assistant who probably thought I was crazy because I had her researching and working on a different idea every week). Damien and his business partner Jordan, seeing some sort of potential in me, offered me an opportunity that I am grateful for every day.
They had a product idea which they had previously validated, that had only now become doable because they had, by chance, found a manufacturer who could produce the product. However, as it happened, they were too busy to take the project on as just the two of them, because they are involved with other commitments. So, they offered for me to work with them and help make the project a success. Being keen to learn and recognising this as the best and fastest way to learn (taking action with the assistance and guidance of experienced entrepreneurs), I jumped at the opportunity.
This thread is the journey of a young entrepreneur, and the mistakes and successes of turning an idea into a profitable product.
Our Unique Pre-Workout Supplement
- The product we have designed is a pre-workout nasal spray.
We have created a prototype by buying ingredients online, making a mixture and then testing it on ourselves. It works!
Now we are waiting on our manufacturer to send us through a sample they have created so we can make sure their version works.
Using IndieGoGo to Fund the Initial Order
We have decided to use crowd funding to raise capital for our initial order. We chose this route because it lowers the risk of the project (we don’t have to put a large amount of our own money into it), we also feel that blogs and fitness “celebrities” (like those on Instagram) are more inclined to promote an IndieGoGo campaign than just a new supplement (however unique it is) if we were to straight up launch using our own eCommerce site.
Why not Kickstarter?
Kickstarter was the first crowd funding platform we considered, however, because our product is related to some items on the prohibited product list and we didn’t want to risk having the declined, or even worse, pulled after it had launched!
Campaign Progress
So far we have spent majority of the time planning the campaign, researching and validating different methods that we will use to promote the campaign just prior to and after launch.
We plan to promote the campaign using a number of different methods;
Reaching out to popular Instagram users
Fitness blogs
FB pages
Building an email list from people who visit our products landing page
I’m not sure if I’ve missed anything important, but I will be updating the thread once a week as well as answering any questions when I can. Please, feel free to offer any suggestions or advice and I hope everyone who reads this thread learns just as much as I do writing it
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