Should I learn Internet Marketing?

[Samy Bazizi]

Hi,

I've been thinking about learning internet marketing for a while, to be able to generate traffic, convert traffic, build links, etc etc... I know all these terms and how they are useful to generate revenues, but i've never learned how it really works. Is it something I should invest my time in, so when I have a good product to sell I will know all this stuff? Or I should simply hire some expert when I will need it?

 

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[Growth & Learn]

yes yes yes yes yes yes x 1,000,000.

Reread MFL so you understand why this fits into a scalable strategy.

 

[Samy Bazizi]

But why learning this particular skill instead of an other? Can you refer me to the chapter that indicates this as a scalable strategy? Thanks

 

[Growth & Learn]

But why learning this particular skill instead of an other? Can you refer me to the chapter that indicates this as a scalable strategy? Thanks

I don't have the book in front of me right now but the whole book talks about scaling and the mathematics of what elements of a business model can lead to larger wealth returns.

Have you read the book yet? Sounds like maybe you haven't?

 

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[Samy Bazizi]

I don't have the book in front of me…but the whole book talks about scaling and the mathematics of what are business models that are more likely to make large wealth from.

Have you read the book yet?

Yes i've read it... but i've read a million other books after that so I may have to reread it to refresh my memory. I'm still not convinced, why this particular skill needs to be learned instead of hiring an expert?

 

[Growth & Learn]

Sales and marketing skills are incredibly important to have. It's one of the best ways to build wealth. Period.

Do you have something for sale or a website? Customers yet..or anything of value that you can provide to others?

 

[Silverhawk851]

Sales is centric to entrepreneurship.
The fundamental of all business.
It's the only thing that matters.

Internet Marketing teaches you the skill to sell anywhere in the world,
To almost anyone,
whether they are next door,
or halfway across the world,
all while sitting at home in your pajamas eating a peanut butter sandwich
and sipping a starbucks coffee.

Not to mention.. at any point,
you can SCALE,
and instead of selling to 1 person,

you can immediately sell to 1 MILLION people,
(if you have the resources ofcourse )

But all very possible.

Tell me what other industry allows you to do that?

P.s Do not confuse Internet marketing with scammy b.s.
Create real value.

 

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[randomnumber314]

Yes i've read it... but i've read a million other books after that so I may have to reread it to refresh my memory. I'm still not convinced, why this particular skill needs to be learned instead of hiring an expert?

Stop reading, start doing. Internet marketing is a necessary strength for any successful business, as is any marketing.

 

[Silverhawk851]

Stop reading, start doing.

This.

 

[Growth & Learn]

Stop reading, start doing. Internet marketing is a necessary strength for any successful business, as is any marketing.

He says he's reading but I'm not sure if he's processing the information. I mean if he read the MFL and a 1,000,000 other books since then and still doesn't understand why learning internet marketing is important…there may be some important business fundamentals that are missing in his understanding.

 

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[Dwight Schrute]

I know all these terms and how they are useful to generate revenues, but i've never learned how it really works

Because you didn't do it and and saw firsthand how it works.

Is it something I should invest my time in, so when I have a good product to sell I will know all this stuff? Or I should simply hire some expert when I will need it?

Yes, but reading a ton of books won't help. Learning by doing, my friend. (mochs avoch!)

 

[The Grind]

Asking this question.

Doesnt exactly make any sense. At all.

The answer: It depends. On what business you want to invest the next 10 years of your life to.

If your starting a boiler room. Then no, internet marketing would be abolutely useless and a waste of time.

 

[Samy Bazizi]

He says he's reading but I'm not sure if he's processing the information. I mean if he read the MFL and a 1,000,000 other books since then and still doesn't understand why learning internet marketing is important…there may be some important business fundamentals that are missing in his understanding.

I do apply everything I learn. I've started a business while still being a full time student and won prizes for my business plan. You are pretty quick to judge. I am still not satisfied with the answers given. I know marketing is extremely important, but internet marketing is a whole other skill to learn, you can still have a marketing strategy and not know how to build links, create SEO, etc... But what I want to know is, WHY learn it YOURSELF, if you can hire a specialist that can do it for you, better and faster? why is it different from, for example, paying someone to do your company logo, or design your website? I am not saying it's not vital, I just want to know why doing it yourself is better than hiring an expert that has doing it for years.

 

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[Dwight Schrute]

I just want to know why doing it yourself is better than hiring an expert that has doing it for years.

If you pay someone to do it, you have to consider that this person has a life too. He will do what you tell him and thats it.
If you created a product and you market it yourself, you'll give it all, or at least you should.
Yes you start out slow, but you'll get better and better. And you keep control.

ps: you are not from F*cking

 

[Growth & Learn]

I do apply everything I learn. I've started a business while still being a full time student and won prizes for my business plan. You are pretty quick to judge. I am still not satisfied with the answers given. I know marketing is extremely important, but internet marketing is a whole other skill to learn, you can still have a marketing strategy and not know how to build links, create SEO, etc... But what I want to know is, WHY learn it YOURSELF, if you can hire a specialist that can do it for you, better and faster? why is it different from, for example, paying someone to do your company logo, or design your website? I am not saying it's not vital, I just want to know why doing it yourself is better than hiring an expert that has doing it for years.

Of course you're not satisfied with the answers….

Ok I'll give it one more go and then I'll let somebody else take over.

1. Unless you have external funding to pay a skilled marketer in the beginning, you'll need to learn how to sell and market your own products yourself. Most businesses can't pay a 6 figure salary to a CMO in year 1 so you'll most likely do it yourself for the first couple years. It's called bootstrapping.

2. One of the best and most efficient ways in the world to market and sell is using the internet. Because of the scaling possibilities the internet is one of the best ways to grow quickly an find lots of customers.

Therefore it's pays off to learn internet marketing skills so you can get a lot of customers, feedback, data, and iterate quickly.

Ex: I use to sell one of my products locally…we had probably 40 customers per year for this 1 product. Now,as a result of bringing it online and improved marketing skill we have 1,000 buyers per year for this product. I like 2,500% growth. How about you?

3. The better you are at sales and marketing the more money you'll make. You like money right?

 

[The Grind]

I do apply everything I learn. I've started a business while still being a full time student and won prizes for my business plan. You are pretty quick to judge. I am still not satisfied with the answers given. I know marketing is extremely important, but internet marketing is a whole other skill to learn, you can still have a marketing strategy and not know how to build links, create SEO, etc... But what I want to know is, WHY learn it YOURSELF, if you can hire a specialist that can do it for you, better and faster? why is it different from, for example, paying someone to do your company logo, or design your website? I am not saying it's not vital, I just want to know why doing it yourself is better than hiring an expert that has doing it for years.

You can afford to pay 50k for a sales letter? Awesome, do it.

 

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[Samy Bazizi]

What about outsourcing part of the work? For example, on fiverr you can have someone create SEO and build links for a couple bucks.
And if I want to learn it myself, where should I start? Any book recommendation?

 

[Andy Black]

This is why you should understand internet marketing, even if you outsource it:

https://www.thefastlaneforum.com/community/threads/are-you-only-buying-traffic.52527/

 

[randomnumber314]

And if I want to learn it myself, where should I start? Any book recommendation?

Yes, you should start. You will learn by doing, by executing on a plan and risking real dollars. You won't learn much by reading a book, because marketing changes day-to-day month-to-month. What worked on Facebook a year ago (crappy clickbait) is now not profitable. So you have to start DOING in order to learn what works.

Outsourcing will teach you two things: 1. other people don't care about your company like you do, 2. you have to pay other people to learn the things you should be learning.

 

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[Andy Black]

^^^ This.

You can't outsource passion and insight.

 

[masterneme]

Hi,

I've been thinking about learning internet marketing for a while, to be able to generate traffic, convert traffic, build links, etc etc... I know all these terms and how they are useful to generate revenues, but i've never learned how it really works. Is it something I should invest my time in, so when I have a good product to sell I will know all this stuff? Or I should simply hire some expert when I will need it?

My answer is yes. Think about this, is there anybody in the world who cares about your business more than you?

I don't think so.

Having a better understanding of how Internet marketing works will give you the chance to maximize your capability to generate traffic, improve revenue, find more business opportunities and hire people wisely.

I don't think I have to explain the benefits of knowing about marketing and sales, IM uses the same principles but on steroids, with all the tools you have at your disposal to track and manage things you will have an abundance of data not available in other mediums.

You can't manage what you can't measure, with IM you can't measure EVERYTHING.

What about outsourcing part of the work? For example, on fiverr you can have someone create SEO and build links for a couple bucks.
And if I want to learn it myself, where should I start? Any book recommendation?

I know a blog post with a great method to learn the basics of IM, I don't know if it's OK to put it here.

 

[Brentnal]

Try it, not for you? Try something else.

 

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[hughjasle]

I am still not satisfied with the answers given

I'll throw in a different view than everyone else for the sake of debate (at the risk of messing with the OP's head):

Don't do it.
It's probably not for you.
Not that you can't do it. Anyone who devotes themselves to it will learn it eventually.
What I really mean is, it sounds like IM is not your core money making skill that you want for yourself.

Sure nobody else will be more passionate about your biz, but that doesn't mean you have to do everything yourself. How many people created their own factories for the sake of learning how to manufacture and manufacturing their own products because the other manufacturers just aren't as passionate about your product as you?

If what you are really wanting to do is create your own innovative products, then focus on that. You don't need to know how to code since race cars have computers in them if you want to be a race car driver. It's enough to just know how to best use that computer and in the race car and become a better driver

Knowing the basics of IM and how you can utilize those who are already doing it to your advantage is all you need to learn. Know how they make money and what they look for in products they sale would be sufficient for you possibly. That way you can spend more of your time on your money making skills.

Letting us in on what your end goal is will help us guide in you the areas you pick to learn.

 

[randomnumber314]

That way you can spend more of your time on your money making skills.

I'm curious to hear what you consider a more important money making skill than marketing and selling one's products.

 

[mws87]

Sales is centric to entrepreneurship.
The fundamental of all business.
It's the only thing that matters.

Internet Marketing teaches you the skill to sell anywhere in the world,
To almost anyone,
whether they are next door,
or halfway across the world,
all while sitting at home in your pajamas eating a peanut butter sandwich
and sipping a starbucks coffee.

Not to mention.. at any point,
you can SCALE,
and instead of selling to 1 person,

you can immediately sell to 1 MILLION people,
(if you have the resources ofcourse )

But all very possible.

Tell me what other industry allows you to do that?

P.s Do not confuse Internet marketing with scammy b.s.
Create real value.

^^^ YAASS!! I was talking to a friend of mine about online business, marketing etc. He asked "Why? What's on the internet?"

 

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[hughjasle]

what you consider a more important money making skill than marketing and selling one's products.

It all depends on what you are doing.

Full disclosure: I make a living with IM. I've helped a handful of guys learn IM who are also now making their full livings from IM.

But is it for everyone? Absolutely not. My brother in law is a dentist and looking for more clients all the time. He buys leads from guys who know IM and how to generate leads for dentists online. It doesn't make sense for him to put of his main money skill (being a dentist) to go out and learn how to generate leads online. His business works perfectly fine with a budget set aside to buy leads from those guys who know how to do it.

Now if you are asking about general money making skills for someone without a purpose yet, sure go ahead and learn IM, or copywritting, or code, or... those are all great skills to learn and can help out in any career. They just aren't absolutely needed if you already know that your end goal doesn't need it to be successful.

 

[Andy Black]

^^^ YAASS!! was talking to a friend of mine about online business, marketing etc. He asked "Why? What's on the internet?"

The internet is just one big lead generation machine...

 

[Andrew C]

Sounds like all these intelligent posters are (patiently and nicely) telling you to stop "wondering whether or not to do something".

Sounds like they are telling you that, in the same amount of time it took you to put these thoughts together into a question, plus rebuttals, you could be taking these ACTION STEPS that actually produce the ANSWER to your question:

1. READ even the MOST BASIC internet marketing information,
2. USE the information you read to produce a measurable result,
3. READ the NEXT step of the internet marketing information, which is "What to do when ____ happens" (with "_____" being the results generated in step #2)
4. Execute your newly adjusted strategy your efforts based on what step#3 says
5. Repeat steps #3 + #4 because that is the way this process works.

The reality is that your question is framed as theoretical, yet it will actually answered by your experience.

The results of your efforts will lead you to ask better and better questions.

There are many forum members with more advanced knowledge to share, but you must go through this process FIRST so that you can develop a CONTEXT in which to APPLY their valuable knowledge.

Trust the process buddy.
Success to you.

 

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[Samy Bazizi]

But even if I dedicate a lot of time learning all the basics and applying them, I will never be as good as an expert who already has years of experience... Dedicating all this time to learn ONE skill, even if it's an important one, instead of working on other aspects of my business and hiring someone who can do all the basic SEO and link building and all this kind of stuff doesn't seem like the most effective way to scale my business.

And, correct me if Im wrong, but creating a marketing strategy (which is something I am already competent at it) and applying your marketing strategy on the internet, are two completely different skills to learn, so why not create the marketing strategy and paying someone to do all the internet stuff, which I am not very good at?

By the way I am sorry for the bad english, i hope you understand my point

 

[marklov]

But even if I dedicate a lot of time learning all the basics and applying them, I will never be as good as an expert who already has years of experience... Dedicating all this time to learn ONE skill, even if it's an important one, instead of working on other aspects of my business and hiring someone who can do all the basic SEO and link building and all this kind of stuff doesn't seem like the most effective way to scale my business.

And, correct me if Im wrong, but creating a marketing strategy (which is something I am already competent at it) and applying your marketing strategy on the internet, are two completely different skills to learn, so why not create the marketing strategy and paying someone to do all the internet stuff, which I am not very good at?

By the way I am sorry for the bad english, i hope you understand my point

Have you been paying ANY attention?